Nowadays, you can find AI tools to help you do just about anything. They can help you write emails, create images out of words, code a new app, generate business name ideas, conduct keyword research, and so much more. Here at MonsterInsights, that got us thinking: How can we use AI to make website analytics […]
Most website owners have the same experience with analytics. They log in, see their numbers going up or down — and close the tab without knowing what to do about it. Not because the data isn’t there. Because the data doesn’t tell you what to do. What does a 12% drop in sessions actually mean? […]
Analytics dashboards are great at showing you data. They’re not always great at showing you the right data in the way you need it. If you’ve ever wanted to see how two or three metrics relate to each other without clicking between tabs, you know how tedious that gets. And if you’ve ever tried to […]
Most businesses running Google Ads campaigns have no idea which ads are actually driving sales. And if you’re running an online store, you’re probably spending way too much time digging through GA4 just to find basic information about your sales patterns and refund rates. We built MonsterInsights 10.0.0 to fix both of these problems. This […]
2025 is done. You published content, ran campaigns, and watched your traffic numbers go up and down. But here’s the real question: can you actually explain what drove those results? Most business owners spend hours jumping between different analytics reports, trying to piece together their year’s performance. They’ll look at traffic reports, then revenue reports, […]
Tracking conversions on your WordPress site shouldn’t require a computer science degree. But for most business owners, that’s exactly what it feels like. Want to know if people are clicking your “Download Free Guide” button? You’ll need to set up custom events in Google Analytics, configure GTM tags, or hire a developer. It’s complicated enough […]
When you check your WordPress analytics, you’re probably seeing plenty of data about your marketing performance. Impressions from organic search, clicks from your PPC ads, traffic from various channels – it’s all there. But understanding what’s actually working isn’t always obvious when you’re piecing together data from different places or staring at tables full of […]
Google Ads is one of the most effective ways to attract visitors to your business. It lets you reach high-intent users when they’re searching, scrolling, streaming, and shopping online. You can connect with customers who are actively looking for exactly what you offer across Google’s network—including Search, YouTube, Gmail, and more. But getting started can […]
You know that feeling when you’re looking at your analytics thinking, “Great! I’m getting lots of traffic!” Meanwhile, your contact form submissions are… underwhelming. Perhaps you continue to invest in Google Ads because, after all, people are clicking, right? But here’s the thing: traffic doesn’t equal conversions. And not knowing which traffic sources actually fill […]
Did you know that over 400 million active users browse Pinterest monthly, actively seeking products to buy? Even more shocking – 89% of Pinterest users are in a buying mindset when using the platform. Here’s a scary thought: How much revenue are you leaving on the table by not properly tracking your Pinterest ad performance? […]
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