WooCommerce Conversion Tracking: Complete Guide (2024)

Do you want to set up WooCommerce conversion tracking so that you can effectively track how your eCommerce business and website are performing?

Once you enable WooCommerce conversion tracking and set it up in Google Analytics, you’ll be able to access better data about your store and make great decisions about how to optimize and improve it. That’ll ultimately increase your revenue!

However, setting up conversion tracking on an eCommerce website can be a bit confusing, especially if you haven’t done it before and you aren’t a Google Analytics expert.

That’s why we’ve created this guide to help you set up conversion tracking quickly, easily, and pain-free. Read on to find out how to set up WooCommerce conversion tracking in Google Analytics and WordPress.

Start WooCommerce Conversion Tracking Today!

WooCommerce Conversion Tracking Video Walkthrough

Table of Contents

• What is WooCommerce Conversion Tracking?
• How to Set Up WooCommerce Conversion Tracking: Step-by-Step
• How to Find WooCommerce Conversion Tracking Data in WordPress
• How to Find WooCommerce Conversion Tracking Data in Google Analytics
• WooCommerce Conversion Tracking FAQ

What is WooCommerce Conversion Tracking?

WooCommerce conversion tracking is a way to track what your website visitors are doing on your eCommerce store. By setting up WooCommerce conversion tracking on your eCommerce website, you can track:

• Add to Cart Clicks
• Remove from Cart Clicks
• Overall Conversion Rate
• Abandoned Checkouts
• Total Purchases
• Items Purchased
• Top Traffic Sources Resulting in Purchases
• Average Order Value
• Google Ads (formerly Google AdWords) Conversions
• Coupon codes used
• And even more conversion events

In a nutshell, enabling conversion tracking in your WooCommerce store allows you to effectively analyze the shopping behavior of your customers so you can make changes and decisions that lead to growing your business.

Once you enable WooCommerce conversion tracking in WordPress, you’ll be able to find all the information you need inside your WordPress dashboard and Google Analytics account to optimize your store.

How to Set Up WooCommerce Conversion Tracking

To set up WooCommerce conversion tracking in WordPress and Google Analytics, use the MonsterInsights WordPress plugin. MonsterInsights is the best Google Analytics plugin for WordPress, and it can set up WooCommerce conversion tracking automatically in just a couple of clicks.

With MonsterInsights, you can add Google Analytics eCommerce tracking to WooCommerce without editing code or hiring any sort of developer or Analytics expert. It handles installing your Measurement ID and any other conversion tracking codes for you in just a couple of simple clicks.

With our eCommerce addon, store owners can easily turn on eCommerce tracking in Google Analytics in just a couple clicks, without any further setup. It’s so simple!

Plus, you’ll get extra easy conversion event tracking, like form submissions, video clicks, affiliate link clicks, and much more.

You can even track customer behavior with our User Journey addon!

So for this tutorial, we’ll be using MonsterInsights, the best WooCommerce conversion tracking plugin. Let’s dive in!

Step 1: Install MonsterInsights

To get started, head to the Pricing page and get started with MonsterInsights at the Pro level.

When you’re all signed up, you’ll be able to download the ZIP file of the plugin from your account area.

Next, click the Add New plugin button in your WordPress admin, install the MonsterInsights zip file, and activate the plugin.

Step 2: Connect Google Analytics with MonsterInsights

Now, connect Google Analytics with your website. Not only does this provide you with tons of different conversion tracking, but it also installs your Google Analytics code on your site automatically.

For a complete tutorial on installing and setting up the MonsterInsights plugin, refer to our guide on how to add Google Analytics to WordPress.

Step 3: Install MonsterInsights eCommerce Addon

Next, it’s time to install the MonsterInsights eCommerce addon.

To do that, go to Insights and then click Addons. Now scroll down to eCommerce and click the Install button.

That’s it! You’re now tracking purchase events and a whole lot more.

Step 4 (Optional): Add PPC Ads Conversion Tracking Information

If you’re running ad campaigns with Google Ads, Microsoft Ads, or Meta (Facebook) you’ll also want to install the PPC Ads Tracking addon. To do that, navigate to Insights » Settings » Conversions to turn on PPC ads tacking and fill in your conversion information:

For full instructions on connecting PPC Ads to your eCommerce website, check out How to Set Up eCommerce Google Ads Conversion Tracking.

That’s it! MonsterInsights is set up to track your WooCommerce conversions.

Now, let’s take a look at how to find your eCommerce reports.

Find WooCommerce Conversion Reports in WordPress

After you’re done with the Google Analytics integration, you can now view your eCommerce reports within your WordPress dashboard.

To get an overview of your WooCommerce conversion tracking data, just go to Insights » Reports » eCommerce in WordPress.

You’ll see an overview at the top:

Then, you’ll find a product performance report:

As you scroll down the page, you’ll see your store’s top conversion sources. These are traffic sources that send customers who completed successful purchases to your website.

Finally, you’ll be able to see the total added and removed from cart events, the percentage of new customers, and the percentage of abandoned checkouts.

If you want to see more detail, you can click the View Report button at the end of the products and conversion sources reports. Clicking on the button will take you to your Google Analytics 4 property, where you can explore your reports.

This provides a great overview of the health of your online shop, all right inside your WordPress dashboard.

If you use coupon codes in your store, the MonsterInsights Coupons report is where you can find data about which coupons were used:

You’ll also definitely want to check out the funnel report to see where users are dropping out of your funnel:

If you set up other conversion tracking, such as form submission tracking, custom dimensions, and more, you can view many of those reports in the other MonsterInsights report tabs.

Get a full tour of MonsterInsights in Your Ultimate Guide to MonsterInsights Dashboard Reports.

Find WooCommerce Conversions in Google Analytics 4

To view your eCommerce overview report in Google Analytics, navigate to Monetization » Overview. Here you can see your revenue trend by day, purchases by day, purchases by item name, purchases by item list, and more.

For a more in-depth look at items purchased, navigate to Monetization » Ecommerce purchases.

To view Google Analytics eCommerce sales (purchases) and revenue data organized by channel, navigate to Acquisition » Traffic acquisition:

Then, scroll to the right in the table to find Key events (previously called conversions) and Total revenue.

Click the All Events drop-down arrow under Key events and select purchase:

Now, the table shows total purchases and revenue by traffic channel.

WooCommerce Conversion Tracking FAQ

Do I need WooCommerce conversion tracking?

Yes, WooCommerce conversion tracking is essential for any WooCommerce store owner. Without it, you won’t be able to see how effective your store is at converting visitors into customers and identify areas for improvement.

What benefits does WooCommerce conversion tracking offer?

WooCommerce conversion tracking offers several benefits, including:

• Understanding customer behavior (what products they add to carts, what pages they visit, etc.)
• Identifying leaks in your sales funnel (where customers drop off)
• Measuring the effectiveness of your marketing campaigns
• Optimizing your store for better conversion rates

What data can I track with WooCommerce conversion tracking?

You can track a variety of data with WooCommerce conversion tracking, including:

• Add to cart events
• Remove from cart events
• Purchase completions
• Abandoned cart rates
• Total revenue
• Top conversion sources
• Average order value

Do I need to know how to code to set up WooCommerce conversion tracking?

No, you don’t necessarily need to know how to code to set up WooCommerce conversion tracking if you use a plugin like MonsterInsights that can simplify the process. If you don’t use a plugin, you will need to use code or Google Tag Manager to set up eCommerce event tracking.

How can I use WooCommerce conversion tracking data to improve my marketing campaigns and make more revenue?

By understanding which marketing channels are driving the most conversions, you can focus your efforts on those channels. You can also use conversion tracking data to create targeted marketing campaigns that are more likely to resonate with your audience.

That’s it!

You’ve successfully enabled WooCommerce conversion tracking by turning on eCommerce tracking in Google Analytics.

Start WooCommerce Conversion Tracking Today!

For more WooCommerce tips, check out:

29 Best WooCommerce Plugins
11 WooCommerce SEO Tips to Boost Your Traffic and Sales
How to Display Best-Selling Products in WooCommerce
12 Smart Tactics to Reduce Shopping Cart Abandonment

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