WooCommerce Conversion Tracking: Complete Guide (2025)

Want to effectively track the performance of your WooCommerce store? You’ll need to set up WooCommerce conversion tracking.

Once you enable WooCommerce conversion tracking and set it up in Google Analytics, you’ll be able to access all the sales data you need to make great decisions about how to optimize your store and improve your traffic. That’ll ultimately increase your revenue!

However, setting up conversion tracking on your WooCommerce website can be a bit confusing, especially if you haven’t done it before and you aren’t a Google Analytics expert.

Luckily, there’s an incredibly easy way to do it! Read on to find out how to set up WooCommerce conversion tracking in Google Analytics and WordPress.

Start WooCommerce Conversion Tracking Today!

WooCommerce Conversion Tracking Video Walkthrough

Table of Contents

• What is WooCommerce Conversion Tracking?
• How to Set Up WooCommerce Conversion Tracking: Step-by-Step
• How to Find WooCommerce Conversion Tracking Data in WordPress
• How to Find WooCommerce Conversion Tracking Data in Google Analytics
• WooCommerce Conversion Tracking FAQ

What is WooCommerce Conversion Tracking?

WooCommerce conversion tracking allows you to monitor customer actions on your WooCommerce store, such as purchases, cart additions, and page views. It integrates with platforms like Google Analytics and Facebook to measure ad performance, optimize campaigns, and improve sales strategies.

By setting up WooCommerce conversion tracking on your eCommerce website, you can track:

• Add to Cart Clicks
• Remove from Cart Clicks
• Overall Conversion Rate
• Abandoned Checkouts
• Total Purchases
• Items Purchased
• Top Traffic Sources Resulting in Purchases
• Average Order Value
• Google Ads Conversions
• Meta (Facebook) Ads Conversions
• Coupon codes used
• And even more conversion events

Enabling conversion tracking in your WooCommerce store allows you to analyze your customers’ shopping behavior effectively, making changes and decisions that will grow your business.

Once you set up WooCommerce conversion tracking in WordPress, you’ll be able to find all the information you need inside your WordPress dashboard and Google Analytics account to optimize your store.

How to Set Up WooCommerce Conversion Tracking

To set up WooCommerce conversion tracking in WordPress and Google Analytics, use the MonsterInsights WordPress plugin. MonsterInsights is the best Google Analytics plugin for WordPress, and it can set up WooCommerce conversion tracking automatically in just a couple of clicks.

With MonsterInsights, you can add Google Analytics eCommerce tracking to WooCommerce without editing code or hiring any sort of developer or Analytics expert. It handles installing your Measurement ID and any other conversion tracking codes for you in just a couple of simple clicks.

With our eCommerce addon, store owners can easily turn on eCommerce tracking in Google Analytics with just a couple of clicks without any further setup. It’s so simple!

Plus, you’ll get extra-easy conversion event tracking for form submissions, video clicks, affiliate link clicks, and more.

You can even track customer behavior with our User Journey addon!

For this tutorial, we’ll use MonsterInsights, the best WooCommerce conversion tracking plugin. Let’s dive in!

Step 1: Install MonsterInsights

To get started, head to the Pricing page and get started with MonsterInsights at the Pro level.

Once you’ve signed up, you can download the plugin’s ZIP file from your account area.

Next, click the Add New plugin button in your WordPress admin, install the MonsterInsights zip file, and activate the plugin.

Step 2: Connect Google Analytics with MonsterInsights

Now, connect Google Analytics with your website. Not only does this provide you with tons of different conversion tracking, but it also installs your Google Analytics code on your site automatically.

For a complete tutorial on installing and setting up the MonsterInsights plugin, refer to our guide on how to add Google Analytics to WordPress.

Step 3: Install MonsterInsights eCommerce Addon

Next, it’s time to install the MonsterInsights eCommerce addon.

To do that, go to Insights and then click Addons. Now scroll down to eCommerce and click the Install button.

That’s it! You’re now tracking purchase events and a whole lot more.

Step 4 (Optional): Add PPC Ads Conversion Tracking Information

If you’re running ad campaigns with Google Ads, Microsoft Ads, or Meta (Facebook), you’ll also want to install the PPC Ads Tracking addon. To do that, navigate to Insights » Settings » Conversions to turn on PPC ads tacking and fill in your conversion information:

For full instructions on connecting PPC Ads to your eCommerce website, check out How to Set Up eCommerce Google Ads Conversion Tracking.

That’s it! MonsterInsights is set up to track your WooCommerce conversions.

Now, let’s take a look at how to find your eCommerce reports.

Find WooCommerce Conversion Reports in WordPress

After you’ve completed the Google Analytics integration, you can view your eCommerce reports within your WordPress dashboard.

To get an overview of your WooCommerce conversion tracking data, just go to Insights » Reports » eCommerce in WordPress.

You’ll see an overview at the top:

Then, you’ll find a product performance report:

As you scroll down the page, you’ll see your store’s top conversion sources. These are traffic sources that send customers who completed successful purchases to your website.

Finally, you’ll be able to see the total add and removed from cart events, the percentage of new customers, and the percentage of abandoned checkouts.

If you want to see more detail, you can click the View Report button at the end of the products and conversion sources reports. Clicking on the button will take you to your Google Analytics 4 property, where you can explore your reports.

This provides a great overview of the health of your online shop, all right inside your WordPress dashboard.

If you use coupon codes in your store, the MonsterInsights Coupons report is where you can find data about which coupons were used:

You’ll also definitely want to check out the funnel report to see where users are dropping out of your funnel:

If you set up other conversion tracking, such as form submission tracking, custom dimensions, and more, you can view many of those reports in the other MonsterInsights report tabs.

Get a full tour of MonsterInsights in Your Ultimate Guide to MonsterInsights Dashboard Reports.

Find WooCommerce Conversions in Google Analytics 4

To view your eCommerce overview report in Google Analytics, navigate to Monetization » Overview. Here you can see your revenue trend by day, purchases by day, purchases by item name, purchases by item list, and more.

For a more in-depth look at items purchased, navigate to Monetization » Ecommerce purchases.

To view Google Analytics eCommerce sales (purchases) and revenue data organized by channel, navigate to Acquisition » Traffic acquisition:

Then, scroll to the right in the table to find Key events (previously called conversions) and Total revenue.

Click the All Events drop-down arrow under Key events and select purchase:

Now, the table shows total purchases and revenue by traffic channel.

That’s it!

You’ve successfully enabled WooCommerce conversion tracking by turning on eCommerce tracking in Google Analytics.

Start WooCommerce Conversion Tracking Today!

For more WooCommerce tips, check out:

29 Best WooCommerce Plugins
11 WooCommerce SEO Tips to Boost Your Traffic and Sales
How to Display Best-Selling Products in WooCommerce
12 Smart Tactics to Reduce Shopping Cart Abandonment

Not using the best Google Analytics plugin for WordPress yet? What are you waiting for?

Finally, don’t forget to follow us on Facebook and YouTube for more helpful reviews, tutorials, and Google Analytics tips.

WooCommerce Conversion Tracking FAQ

Do I need WooCommerce conversion tracking?

Yes, WooCommerce conversion tracking is essential for any WooCommerce store owner. Without it, you won’t be able to see how effective your store is at converting visitors into customers and identify areas for improvement.

What benefits does WooCommerce conversion tracking offer?

WooCommerce conversion tracking offers several benefits, including:

• Understanding customer behavior (what products they add to carts, what pages they visit, etc.)
• Identifying leaks in your sales funnel (where customers drop off)
• Measuring the effectiveness of your marketing campaigns
• Optimizing your store for better conversion rates

What data can I track with WooCommerce conversion tracking?

You can track a variety of data with WooCommerce conversion tracking, including:

• Add to cart events
• Remove from cart events
• Purchase completions
• Abandoned cart rates
• Total revenue
• Top conversion sources
• Average order value

Do I need to know how to code to set up WooCommerce conversion tracking?

No, you don’t necessarily need to know how to code to set up WooCommerce conversion tracking if you use a plugin like MonsterInsights that can simplify the process. If you don’t use a plugin, you will need to use code or Google Tag Manager to set up eCommerce event tracking.

How can I use WooCommerce conversion tracking data to improve my marketing campaigns and make more revenue?

By understanding which marketing channels are driving the most conversions, you can focus your efforts on those channels. You can also use conversion tracking data to create targeted marketing campaigns that are more likely to resonate with your audience.