Are you trying to get more insights from your site’s target keywords? If you’re using SEOPress on your WordPress site, there’s a powerful way to track your target keywords right in Google Analytics.
Tracking your SEOPress target keywords in GA4 is a game-changer for understanding your content’s performance. You can see which keywords actually drive results, what topics resonate with your audience, and where your biggest content opportunities lie.
The best part? With the MonsterInsights + SEOPress integration, setting this up is easier than you might think. In this article, I’ll walk you through everything you need to know: what the integration does, how to set it up step by step, and how to use the reports to grow your traffic and engagement.
About SEOPress
SEOPress is a powerful SEO plugin for WordPress that helps you optimize your posts, pages, and entire website to perform better in search engines. It comes packed with features to improve your website’s SEO, including content optimization tools, detailed SEO analytics with Google Search Console data, keyword tracking capabilities, automatic schema markup generation, XML sitemap creation, and more.
The feature of SEOPress I’ll be focusing on in this article is their target keyword. Entering a target keyword for your page or post will instantly tell you how well your content is optimized for that keyword:
About MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. With over 3 million downloads, it’s an incredibly popular plugin because it makes using Google Analytics so easy. Not only can you use it to set up and install Google Analytics, but it also provides a whole dashboard full of helpful reports and metrics so that you can understand your users better and grow your business.
Plus, you can use MosnterInsights to set up the more complicated tracking inside Google Analytics that you’d need to hire a professional to do otherwise. Track your eCommerce metrics, form submissions, scroll depth, video clicks, and much more in just a couple of clicks.
Get started with MonsterInsights now.
How to Track SEOPress Target Keywords
When you use SEOPress and MonsterInsights together, you can track your target keywords right inside WordPress and Google Analytics. For this tutorial, I’ll assume you have SEOPress set up and running, so we’ll get started with the MonsterInsights portion.
Step 1: Install MonsterInsights Pro
To track your target keywords in WordPress and Google Analytics, you’ll need MonsterInsights Pro. Head to the Pricing page to get started. Once you’ve signed up, download the MonsterInsights file from your Accounts page:
Then, open your WordPress dashboard and head to Plugins » Add new. Upload the MonsterInsights file:
When MonsterInsights is uploaded and activated, proceed to step two.
Step Two: Set up MonsterInsights + Connect Google Analytics
It’s super easy to connect MonsterInsights to Google Analytics and get everything set up. Simply follow the instructions in the onboarding wizard. Your License Key can be found in your MonsterInsights account.
For full, step-by-step instructions for setting up MonsterInsights, check out our guide: How to Add Google Analytics to WordPress.
Step 3: Install the Custom Dimensions Addon
To track your SEOPress target keywords, you’ll need the Custom Dimensions addon. Head to Insights » Addons and click Download & Activate in the Dimensions box:
Now, you’ve got to tell MonsterInsights which dimension to activate. To do that, head to Insights » Settings » Conversions and find the Custom Dimensions box. Choose SEOPress Target Keywords from the dropdown to set up your custom dimension.
Did you know that MonsterInsights can also track your SEOPress content optimization scores? Set up that custom dimension here, too, by choosing SEOPress Score in the dropdown!
Note: You must have the SEOPress plugin installed for these two options to appear in the custom dimensions dropdown.
Step 4: View the Custom Dimensions Report
Once you have some data collected, you’ll be able to view your target keywords report. Head to Insights » Reports » Dimensions and find your Target Keyword (SEOPress) report:
This report shows how many views each of your target keywords have gotten within the time frame of the report. This report is great for taking a quick look at what topics are the most popular on your site right now.
While the report is helpful on its own, MonsterInsights also sends your target keyword from SEOPress into Google Analytics as a custom dimension so that you can use it in your reports. I’ll go over that next!
Step 5: View SEOPress Target Keywords in Google Analytics
You can create a custom report in Google Analytics that shows you just about anything you want to know about your SEOPress target keywords. For example, you can find out which target keywords are attracting the most engaged users, how visitors found the content associated with each keyword, how much time visitors are spending checking out that content, and more.
The best way to explore all of this focus keyword data is with custom reports in Google Analytics. If you’ve never built one of these before, make sure to check out our GA4 custom reports tutorial first.
Then, to create a report like the example above, add the “SEOPress Target Keyword” dimension to your custom report. Thanks to MosnterInsights, you now have this dimension that you can use to build any report you want. To create the example, I added the SEOPress Keyword and Page location dimensions and Sessions, Views, and Engaged sessions as my metrics.
Experiment with other dimensions like session source/medium, session campaign, or author, and other metrics like engagement rate or entrances.
That’s the end of the tutorial!
If you liked this tutorial, you might also want to check out:
What Is a Focus Keyword? Plus 2 Step-by-Step Examples
How to Do Keyword Research for SEO: Quick-Start Guide
How to Use Google Search Console for Keyword Research
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