25 Crucial eCommerce Growth Strategies for 2024

Do you want to grow your eCommerce store this year? Do you want to get more traffic and more sales? You’re in luck — we’ve got 25 crucial eCommerce growth strategies that you can use to increase your revenue as quickly as possible!

The key to growing your store isn’t just about getting more traffic. If you really want to grow, you have to not only get more traffic but also convert more of that traffic into paying customers.

So, in this article, we’ll go over some hacks that’ll help you in both of those growth areas.

eCommerce Growth Strategies Video Walkthrough

How to Create an eCommerce Growth Strategy

You run an eCommerce store, and you’re ready to grow. Awesome! Hang on, though — don’t go working on the items on our list of eCommerce growth strategies just yet. First, it’s important to make a plan.

Before you start trying different growth strategies, follow these few steps to prepare:

1. Identify your most important KPIs. Sure, you want more sales in general, but do you also want to increase your average order value? Or maybe you want to reduce shopping cart abandonment? It would be great to improve all KPIs, but pick a few problem areas to start with. If you need some inspiration, here’s a list of important eCommerce KPIs.
2. Create benchmark reports. Look at your numbers over the past 12 months and take note of them so that you can easily catch improvements.
3. Come up with a budget. How much can you invest in your growth right now? While there are some free ways to start tackling your growth strategies, some might require the purchase of a tool.

Great, now you’re ready to create your growth strategy!

25 eCommerce Growth Strategies

1. Follow the 80/20 Rule and Invest in Traffic That Converts

Have you heard of the famous 80/20 rule? It says that 80% of your results are because of 20% of your efforts. When you’re optimizing your store for conversions, it’s better to focus on traffic that actually converts.

If you’re putting your energy into traffic that’s most likely to convert first, you’re going to see the biggest gains right away.

To find the traffic that converts the best on your website, you’ll need to use analytics.

If you use WordPress, finding your top-converting traffic sources is a breeze with the MonsterInsights eCommerce addon. Once it’s installed, you’ll get a top referral conversion sources report right in your WordPress dashboard. These are the referral websites that generate the most revenue for your store.

Plus, you’ll get a channels report that you can use to see your top converting channels, a landing pages report that’ll show you your top converting landing pages, and much more.

Investigate each of the referral sites and channels that send you the most customers, so that you can figure out how to get even more visitors from those sources. These can be great opportunities for advertising, guest posting, or working out promotional partnerships.

Get started with MonsterInsights eCommerce tracking now!

2. Add Recent Sale Notifications to Your Store

The first eCommerce hack is an easy one. You can instantly increase conversions on your store by adding recent sale notification popups.

These are notifications that automatically appear on your website and show that another user purchased a product recently.

Recent sale notifications are excellent at creating urgency, as they use the psychological principle of fear of missing out (FOMO) to convince your visitors that they might be missing out on something great if they don’t purchase your product.

The easiest way to add recent sale notifications is to use TrustPulse. It’s 100% free to get started, and you can use it on any eCommerce website, including WooCommerce and Shopify.

It uses real-time tracking to display notifications that you choose for any action your visitors can take, including recent purchases, email signups, and more.

You can follow our step-by-step tutorial for more information on how to add a recent sales notification popup.

3. Use a Sales Countdown Timer to Create Urgency

One quick and easy eCommerce growth hack is to display limited-time offers with countdown timers.

Countdown timers are excellent at creating urgency and scarcity among users and boosting your store’s conversion rate. You can add a timer for a flash sale that’s about to end soon, or when the stock is about to run out.

Here’s an example of a countdown timer that Kennedy Blue used to increase sales by 50%!

You can create a countdown timer campaign within minutes thanks to different templates, a drag-and-drop builder, and smart behavioral targeting offered by OptinMonster.

OptinMonster is the most powerful conversion optimization toolkit in the world, You can use it in so many super effective ways to grow your eCommerce store!

For a full tutorial, check out How to Add a Countdown Timer in WordPress to Boost Sales.

4. Dial Up Your eCommerce SEO Game

Getting more traffic to your website is, of course, one of the primary ways to grow your business. One of the best ways to make that happen is with some really dialled-in eCommerce SEO.

When your site is properly optimized, you can end up with a lot more organic traffic. The most important things to think about for your eCommerce site’s SEO are:

• Make sure you have great content targeting your most important keywords, and that content is properly optimized with keyword density, an awesome SEO title and meta description, internal links, and one focus keyphrase
• Properly optimize your product pages with meta titles and descriptions, a keyword-rich product description, and internal links
• Properly optimize your product category pages
• Add an eCommerce XML sitemap

5. Show Product Reviews and Ratings as Social Proof

Did you know that adding product reviews and ratings by other customers can improve your conversion rates by a ton?

That’s right, by including product ratings and authentic reviews from your customers, you can significantly boost your conversions. They provide reassurance to your shoppers that the decision they’re thinking about making is the right one.

To add a product review to your eCommerce store, you can use a product review plugin like WP Review Pro.

It allows you to easily add multiple different styles of ratings to your site. It has a whole bunch of pre-made designs and supports 19 different types of rich snippets!

6. Convert Engaged Visitors into Customers with Incentives

Many of your visitors may be interested in your products, but they can’t make up their minds. To convert these engaged visitors into customers, you may need to give them an extra push and offer a discount as an incentive.

You can offer an exclusive discount code only to returning visitors, to people who have viewed a certain number of pages in your store, as an exit-intent popup, and more.

Here’s a complete step-by-step guide on how to create a coupon popup to boost sales.

7. Boost Sales with a Gamified Spin-The-Wheel Popup

To increase your conversions, another simple eCommerce growth strategy is to add a spin-the-wheel popup on your store.

This hack works because it uses the principle of gamification. When you spin a wheel and win a prize, your brain rewards you with a rush of dopamine, a hormone that makes you feel happy.

You can offer prizes like discounts, free shipping, and other deals to your visitors. All they have to do is enter their email address and spin the wheel to try their luck.

To learn more about coupon wheel options, check out OptinMonster.

8. Display Popular Products to Increase Average Order Value

One of the best eCommerce growth strategies is to increase your average order value. If you can increase how much each customer is spending in your store, you can increase your overall revenue without having to attract more visitors.

One way to increase average order value is to display popular products on your site. Not only can it increase FOMO (like we talked about in strategy #2), but it can show visitors a product that they’re interested in, but wouldn’t have seen otherwise if your display wasn’t there.

For an easy way to display popular posts on your site, you can use MonsterInsights’ Popular Posts feature. Not only does MonsterInsights quickly and easily set up eCommerce tracking for you right inside your WordPress dashboard, but it also comes with a Popular Posts widget.

To display your popular products, you can choose from several different grid and list style layout options. Or, override the built-in styles to use your own with the click of a button.

Now, when browsing products on your site, you can encourage visitors to check out your hot-selling items.

9. Add More Product Images and Videos

Product images make a huge difference in eCommerce conversions. Making an online purchase is a leap of faith when you can’t see what you’re buying.

Make it easy for your visitors to decide to purchase! By adding more high-quality images of your products, you’ll give your visitors the confidence they need to buy.

You can also add videos demonstrating a product and explaining its features and uses. Videos are proven to increase engagement, so give it a try!

10. Improve Your Product Descriptions

The more detail you provide in your product descriptions, the better. People want to know exactly what you’re offering and whether or not it fits their needs before they feel comfortable buying it.

You should include all the basic product details like size, color, weight, and more. But you can also talk about the story behind the product and how it will improve your customers’ lives. Give them a picture of “before” and “after” so they can envision themselves with your product.

Check out 3 examples of high-impact digital product descriptions.

Or, here are more tips on how to improve your product pages.

11. Use Exit-intent Popups to Convert Abandoning Visitors

Did you know that on average, 70% of visitors will leave your website and never return?

What if you could grab their attention right before they leave and offer them a deal?

With an exit-intent popup, you can offer amazing discounts or free shipping to your visitors who are about to leave your store without making a purchase.

You can also add exit-intent popups to your checkout page, as it helps to reduce cart abandonment.  If visitors have items in their cart and are about to leave the site without checking out, a popup will appear reminding them of those items.

Check out these exit intent hacks to boost your conversions, and try one today!

12. Use Live Chat to Answer Questions in Real Time

Another eCommerce growth strategy that can help increase your conversion rate is to add a live chat feature.

There are lots of benefits to having a live chat on your eCommerce website. Support agents can provide instant answers to your customer’s questions, provide product information, and guide them through the checkout process.

If your customers have the option to talk to a real live person as they shop, they’re more likely to make a purchase.

And it’s easier to set up than you might think! You can use different live chat plugins for your store. Our favorite for the best and most user-friendly live chat plugin is LiveChat.

It offers a clean interface, and you can change its design to match your store. Using LiveChat, you can communicate with your customers from any device.

While paying for a plan will give you a lot of great features, you can try it out for free with WordPress. Just install their free WordPress plugin.

13. Send Push Notifications to Convert Abandoned Cart Visitors

You can also send push notifications to visitors who abandoned their carts to boost your eCommerce conversion rate and decrease abandoned carts. Push notifications have a 3x to 10x higher open rate than emails!

If a shopper is subscribed to your site’s push notifications and leaves something in their cart, you can send a web-based push notification to remind them to come back and complete their purchase. You could even offer an incentive for them to return and check out!

The best tool to send web push notifications is PushEngage. It’s easy to use, easily works with different website platforms, including WordPress, and has a free plan.

The plugin lets you send cart abandonment push notifications and even personalize the messages. You can follow this guide on how to add push notifications in WordPress to get started.

14. Run Retargeting Ads to Convert Abandoned Customers

Another eCommerce hack to convert customers who abandon their shopping carts or leave your site without purchasing is by retargeting them through Facebook ads.

Retargeting is marketing your products to someone who has visited your store before. With carefully targeted ads, you can show those potential customers the products that they viewed or added to their carts to remind them to return and purchase.

For helpful Facebook Ads tips and tricks, check out 9 Facebook Ad Targeting Tips to Skyrocket Your Conversions.

15. Send Sale Reminders via Email

Nothing drums up interest in your products quite like a sale.

To increase your eCommerce conversions, you can run a flash sale and advertise it on your website and to your email list.

Email is a powerful channel to attract more customers to your store. Emails are highly useful during the holiday season and events like Black Friday and Cyber Monday. You can instantly inform your subscribers about sales and promotional deals.

To run an email campaign, we recommend an email marketing service like Constant Contact. With the right email newsletter tool, you can manage contacts, send bulk emails, populate your emails with products, and create automated workflows.

You can even use eCommerce email marketing to send abandoned cart reminder emails!

For a more detailed tutorial, check our post on how to create an email newsletter.

16. Add Value to Your Call-to-Action Copy

When it comes to increasing your conversions, your calls to action (CTAs) play a big role. An eCommerce hack to make your CTAs stand out and convert is by communicating value to your visitors in your CTA copy.

You’ll find a lot of common phrases in CTAs like Submit, Buy Now, or Order on an eCommerce store. But you can go the extra mile and improve the copy of your CTA by adding an incentive.

Even tweaking just a few words can boost your conversions instantly.

17. Optimize Your Store for Transactional Keywords

Another eCommerce growth strategy to boost your store’s conversions is optimizing your store for SEO and ranking for transactional keywords.

Transactional keywords are ones searched when your shoppers are ready to make a purchase. People looking for these keywords are at the bottom of the sales funnel and ready to make a transaction. And they may include brand names or words like buy, purchase, or order now.

Here’s a guide on how to choose the right keywords to get you started. Then you can use those keywords to optimize your content.

18. Include a Customer Showcase on Your Store

Another eCommerce growth strategy is once again leveraging social proof to increase your conversions. If you haven’t thought about adding user-generated content to your website, now’s a good time.

Letting customers add their own images is an awesome way to showcase physical products, Or, if your products are digital, create a social media feed of buyers talking about your product.

For example, if you sell clothes online, you can feature customers showing off their different styles while wearing your products.

To collect showcase content, you can ask your buyers to share their pictures while using the product. You can even run a contest on social media to gather content and display the participant’s pictures on your website.

You can use a plugin like Smash Balloon to easily display social media feeds on your site and create a customer showcase.

For example, with Smash Balloon, you can create an Instagram hashtag feed to display the content users post about your products.

For step-by-step instructions, check out this tutorial on How to Create a WordPress Instagram Feed (Easily).

19. Embrace Social Media

Speaking of social media, next on our list of eCommerce growth strategies is just to embrace social media in general. Be active there, add social media feeds to your site, and explore social media advertising.

Social media is such a good way of connecting with your customers, finding out more about them, and staying in front of both current and prospective customers.

Plus, you can integrate social media content with your website easily with plugins like Smash Balloon’s.

20. Reduce the Number of Fields in Your Checkout Form

The checkout process is the final stage of closing a sale on your online store. But if the checkout form is too long, customers are more likely to abandon their carts and leave without checking out.

A simple and effective hack to overcome this issue is to reduce the number of fields on your checkout form. You want your customers to have to input as little information as possible to complete their purchase.

21. Offer a Guest Checkout Option

While we’re talking about the checkout process, another quick and simple eCommerce hack to increase your conversions is offering a guest checkout option to your customers.

Many people find it frustrating when they have to create an account before checkout. This also increases the number of cart abandonments.

Luckily, you can add an option for guest checkout using WooCommerce easily. Just follow their instructions for enabling guest checkout.

Guest checkouts save time for your visitors and let them complete the purchase process quickly.

22. Provide Multiple Payment Options to Customers

One of the biggest problems eCommerce store owners face is having too few payment options. This reduces the conversion rate of their website, as people cannot find their desired payment option.

By providing multiple payment options, you’re reducing the barriers to closing a sale. Thankfully, plugins like WooCommerce make it easy to set up a lot of different payment options.

When you set up WooCommerce on WordPress, the installation wizard will ask you to add payment methods for your store. Set up as many options as you can to help convert your customers.

23. Optimize Your eCommerce Store for Mobile

If your eCommerce store isn’t optimized for mobile, then you could be facing difficulty converting customers. People are more likely to abandon trying to shop on your website if it’s not working well on their mobile devices.

If you want to improve your conversions, optimize your eCommerce store for mobile with a responsive WordPress theme that looks good on all screen sizes.

23. Include Safety Badges to Make Your Store Trustworthy

When it comes to online shopping, customers prefer completing transactions on sites that are safe and secure. You can increase your conversions by making your eCommerce store appear trustworthy by adding security badges.

You can add security seals such as Norton, McAfee, and Verisign on checkout pages, product pages, and the footer of your homepage.

25. Make Sure Your eCommerce Store Loads Under 3 Seconds

Your website loading speed is key to increasing your conversion rate. If your online store isn’t loading fast enough, you’re losing conversions.

WordPress users can easily check site speed at any time right inside their WordPress dashboards with the MonsterInsights Site Speed report.

Using the MonsterInsights Site Speed report, you can find out how fast your pages load on both mobile and desktop.

To make your eCommerce store load in under 3 seconds, a quick hack is to compress all your product images using tools like Tinypng. The tool compresses the size of the images without lowering the quality. Small-sized images directly impact the loading speed of your site.

If you want to optimize your speed further, here are some other tricks to speed up your WordPress site.

That’s it!

We hope you liked our article on eCommerce growth strategies that will boost your conversions. You might also want to check out:

32 Marketing Hacks Guaranteed to Grow Your Traffic
How to Build an Email List: 16 Highly Effective Ways
29 Best WooCommerce Plugins to Upgrade Your Store

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