How To Create Your Measurement Protocol API Secret in Google Analytics

Last Updated on Mar 27, 2025

If you’ve connected MonsterInsights to a Google Analytics property, you’ll need a Measurement Protocol API Secret to track events such as eCommerce Add to Cart, eCommerce purchases, form submissions, and more.

When you authenticate with MonsterInsights, we automatically help generate the secret value and insert this value into your settings for you.

But in case you need set this up manually, we’ll show you how to create a Measurement Protocol API Secret Value and how to insert it into your MonsterInsights settings in this guide.

Important! For most website owners, this step is already completed.

MonsterInsights automatically generates and saves a copy of your Measurement Protocol API Secret for you during the authentication process with Google Analytics.

If you do not need to create another secret key, this guide can be skipped.

Step 1: Go to analytics.google.com. Click Admin.

GA4 Admin

Step 2: Under the Property column, click into Data Streams and open the data stream connected to MonsterInsights.

Step 3: Scroll down to find Measurement Protocol API secrets. Click into it.

Step 4: Here you can Create a new API secret and give it a nickname.

Step 5: Now that your new API secret is created, make sure to copy the Secret Value.

GA4 copy secret value

Step 6: While in your WordPress admin, go to Insights » Settings. Within the Google Authentication section, you’ll find the Measurement Protocol API Secret field. Paste your Secret Value here and the settings will automatically save.

You did it! Your Measurement Protocol API Secret is set up and you’re now sending tracking data to your Google Analytics property.