MonsterInsights tracks everything Google Analytics tracks out-of-the-box, plus we massively improve Analytics's tracking capabilities.
1. MonsterInsights makes extremely complex implementations of Google Analytics easy and available on WordPress websites in just a few clicks: without the help of a developer. For instance just one of our features would take an experienced developer dozens of hours for each website, however, we do the heavy-lifting so these can be implemented this via our software in minutes not days.
Some of these features include:
- Forms tracking (see where your conversions are coming from, stop wasting money on source of traffic that aren't converting)
- eCommerce Tracking (see where your sales are coming from for WooCommerce or Easy Digital downloads.)
- Affiliate and outbound link tracking
- Logged in user tracking and User ID tracking
- Search Console tracking (see what the search terms your visitors are typing in Google to arrive at your site).
- And a whole lot more. Here's a longer list of available features.
2. MonsterInsights also adds dashboards to your WordPress website so you can see your most important stats at a glance from within WordPress. Our aim is to get business owners and decision makers the information they need to make smart decisions about their site and marketing without needing to hire a full-time analytics expert.
We have a more in-depth guide on this matter:
What is the difference between Google Analytics and MonsterInsights?
