Are you working on getting your Google Analytics 4 property all set up or optimized, and you’re wondering what exactly GA4 enhanced measurement is? Or, maybe you’ve heard about how GA4 enhanced measurement is supposed to work, but you want to hear more about whether it really does what it should. In this article, we’ll […]
Are you running Meta (Facebook) Ads or another type of ads and wondering what the cost per result metric is all about? When you’re spending money on ads, it’s really important to understand all of the metrics in your reports so that you can work to improve them. So, in this article, we’ll dive into […]
Are you wondering which Google Analytics reports you should be looking at often to get the most important insights into how you’re doing online? Google Analytics 4 can be really overwhelming, so you’re doing the right thing by diving into some research about which reports are the best to watch for the insights you need […]
Looking for the best ways to increase user engagement on your website? There are quite a few different tools you can use and tactics you can try in order to increase user engagement on your website, from publishing more content to using interactive elements and making design changes. In this article, we’ll break down 8 […]
When it comes to website and app performance tracking, Google Analytics stands out as the top tool, offering free insights into website performance and user behavior. But do Google Analytics cookies raise privacy issues? Many website owners wonder if their site is GDPR compliant if they use Google Analytics. Do you need to ask users […]
Curious about GA4 events? Have questions about what they are, how they work, how to track them, and maybe even how to create them? Google Analytics 4 (GA4) tracks users’ interactions with your website as events. While this is a useful way to figure out how people are using your site, it’s a little bit […]
Do you want to know which Google Analytics dashboard reports you have access to when you use MonsterInsights, the most popular WordPress Google Analytics dashboard plugin? Connecting your WordPress website to Google Analytics with MonsterInsights gives you access to a bunch of ready-made Google Analytics reports right in your WordPress dashboard. You can use these […]
Looking for more information on Google Analytics channels? Whether you’re brand new to GA4 or you’ve been using Google Analytics for a while, it’s important to understand what all of the channels are and what traffic they include. When you’ve got all of the information, you can understand more about where your traffic is coming […]
Want to set up Google Ads retargeting (or running retargeting ads already) and need to know how to optimize your campaigns? By following a few Google retargeting ads best practices, you can make sure that your ads are optimized and they’re the best use of your time and money. In this article, we’ll show you […]
Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]
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