Are you wondering if you really need Google Analytics on your website? Should you use Google Analytics? Those are great questions. While it ultimately boils down to your own preference, there are definitely some pros and cons to using Google Analytics. In this article, we’ll take a look at a few reasons why it’s a […]
You’ve heard about the importance of writing great headlines, but what exactly does that mean? You’re probably wondering how to write a headline that’s optimized both for SEO and your audience. Writing great headlines can be tricky. Luckily, with a few headline writing best practices and tools in your arsenal, you’ll get good at it […]
Do you want to know if your search engine optimization (SEO) investment is paying off? Wondering how to measure SEO performance in Google Analytics? Many tools that track SEO rankings can help you measure your efforts, but they can be expensive to use, which is where Google Analytics comes in handy. Although it doesn’t have […]
Marketing campaigns take a lot of time and resources to create, but without proper tracking, it’s nearly impossible to know which efforts are actually driving results. UTM parameters solve this problem by providing clear data about your traffic. UTM parameters are powerful tracking tools that transform how you understand your website traffic. By adding these […]
Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]
What is Google Analytics 4? Should I use it? These are the two most popular questions right now about GA4 (Google Analytics 4). As you may have heard, Universal Analytics will be sunset on July 1, 2023. Even if you have it installed on your website, it’ll just stop tracking on that date. So, should […]
If you want your website to be optimized for SEO, using a focus keyword for your posts and pages is really important. Using a focus keyword will ensure that your content is as optimized as possible and ready to bring in some great traffic. But what is a focus keyword, how do you use it, […]
Do you want to grow your sales with eCommerce email marketing? According to Growcode, conversions via email outperform both social and organic search traffic, and they’re even twice as high as organic search. With the right eCommerce email marketing strategy, you can build an engaging relationship with your customers and grow sales. In this article, […]
On-page SEO is a big part of any SEO strategy. It can be the difference between ranking for some keywords and phrases, or not ranking at all. It’s important to make on-page SEO a priority if you want organic search traffic on your site. But what is on-page SEO in WordPress? What’s the best on-page […]
WordPress SEO optimization is a crucial step to take to grow your business. Are you wondering what the best, most effective SEO tips are? You’re in the right place. In this article, we’ll go over the top WordPress SEO tips and tricks that will make the most impact on your site. An Introduction to WordPress […]
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