Do you ever wish Google Analytics could tell you more about your website traffic, like which pages were visited by users who clicked on a specific social media post link? Or which products were purchased by users who clicked on a certain link in an email newsletter? With UTM parameters, it can! UTM parameters can […]
Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]
What is Google Analytics 4? Should I use it? These are the two most popular questions right now about GA4 (Google Analytics 4). As you may have heard, Universal Analytics will be sunset on July 1, 2023. Even if you have it installed on your website, it’ll just stop tracking on that date. So, should […]
If you want your website to be optimized for SEO, using a focus keyword for your posts and pages is really important. Using a focus keyword will ensure that your content is as optimized as possible and ready to bring in some great traffic. But what is a focus keyword, how do you use it, […]
Do you want to grow your sales with eCommerce email marketing? According to Growcode, conversions via email outperform both social and organic search traffic, and they’re even twice as high as organic search. With the right eCommerce email marketing strategy, you can build an engaging relationship with your customers and grow sales. In this article, […]
On-page SEO is a big part of any SEO strategy. It can be the difference between ranking for some keywords and phrases, or not ranking at all. It’s important to make on-page SEO a priority if you want organic search traffic on your site. But what is on-page SEO in WordPress? What’s the best on-page […]
WordPress SEO optimization is a crucial step to take to grow your business. Are you wondering what the best, most effective SEO tips are? You’re in the right place. In this article, we’ll go over the top WordPress SEO tips and tricks that will make the most impact on your site. An Introduction to WordPress […]
Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]
Are you wondering how to make sure Google Analytics is PECR compliant? In an era where privacy laws are taken very seriously, it’s a good idea to make sure you’re compliant with all of them. Is PECR different from GDPR? How does it work in addition to the GDPR rules? Most importantly, how can you […]
Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]
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