Are you wondering what a nofollow link is and how to use it to improve your search engine optimization (SEO)? Nofollow links are a crucial part of SEO. They can help boost your search rankings if used correctly. That’s why it’s important to understand when or when not to use nofollow links. In this article, […]
MonsterInsights vs. Yoast SEO – Which is Better?
Are you having a hard time deciding between MonsterInsights vs. Yoast SEO? Both are among the most popular WordPress plugins in the world. According to recent data, Yoast SEO is installed on over 5 million active WordPress sites, while MonsterInsights is trusted by over 3 million professionals—making them two of the most widely-used plugins in […]
Long-Tail Keywords: How to Find & Use Them for SEO
Are you tired of battling it out for ultra-competitive, high-volume keywords? Sure, they can be effective at sending traffic to your site, but they’re hard to rank for and sometimes don’t send the most qualified traffic. To help you boost your traffic, improve your search rankings, and even increase your conversions, you should find and […]
Google Analytics 4 Goals: Why They’re Gone & How to Adapt
Goals are no longer available to use in Google Analytics 4. If you’re used to Universal Analytics (Google Analytics 3), this can be pretty confusing. So, why are there no goals in Google Analytics 4, and how do you track your goals now? In this article, we’ll go over Google Analytics 4 goals and how […]
How to Lower Cost Per Click Without Killing Your Conversions
Is your advertising budget disappearing faster than you can say “cost per click?” Every time someone clicks your ad, you’re paying money — and when those clicks don’t turn into customers, it feels like throwing cash out the window. The truth is, you don’t need a bigger budget to get better results. You just need […]
Organic Growth Strategies for Small Business: The Complete Guide
Running a small business is hard enough without burning through cash on expensive ads. We get it, you’re wearing 15 different hats, your marketing budget is tight, and every dollar you spend needs to count. That’s exactly why we created this guide. Over the years, the MonsterInsights team has helped thousands of small business owners […]
Search Console Insights: 6 Powerful Reports to Boost Your SEO
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, we wondered the same thing. We were pretty pumped about getting a new tool from Google—we’ll […]
12 Smart Tactics to Reduce Shopping Cart Abandonment
Abandoned carts are one of the biggest revenue leaks in eCommerce. In fact, about 7 out of 10 shoppers who add something to their cart never finish checking out. And on mobile, that number climbs even higher. We’ve worked with hundreds of online stores, and we’ve seen how frustrating this can be. The good news? […]
9 Essential Abandoned Cart Recovery Strategies
Every day, eCommerce stores lose an average of 70% of potential sales to abandoned carts. That’s billions of dollars left behind, and a big chunk of it could be recovered with the right approach. We’ve been helping store owners tackle this problem for over a decade, and we’ve seen businesses win back a significant portion […]
How to Create a Data-Driven Marketing Strategy in 2025
Are you making marketing decisions based on gut feelings rather than actual data? If so, you might be missing out on major opportunities to grow your business and maximize your ROI with a data-driven marketing strategy. Data-driven marketing isn’t just a buzzword! It’s a proven approach that helps businesses make smarter decisions, improve customer experiences, […]