Are you wondering how many people add items to their shopping cart on your website but then leave before checking out? Learning how to track shopping cart abandonment helps you optimize the checkout process and get more of those sales. With Google Analytics eCommerce tracking in WordPress, you can track your cart abandonment rate and […]
Want to learn how to email WooCommerce reports to your colleagues or others? Need a report that actually includes the data that matters to your business? WooCommerce is a really powerful WordPress eCommerce plugin, and it does have some reporting built in. However, the only way to send the data to others is to download […]
Looking to learn how to manage Google Analytics PayPal referral traffic? If you’re using PayPal to accept payments, Google Analytics will list PayPal as the referral source for the transaction, instead of where your traffic actually originated form. This prevents you from seeing the original referrer websites contributing to your conversions, which is really important […]
What are the most important Google Analytics eCommerce metrics and KPIs for your store? Tracking a specific set of ecommerce metrics and KPIs can help you see where your site needs improvement, and help you make changes that’ll bring in more revenue. In this guide, we’ll explore some crucial eCommerce metrics and KPIs (Key Performance […]
Do you want to set up WooCommerce conversion tracking so that you can effectively track how your eCommerce business and website are performing? Once you enable WooCommerce conversion tracking and set it up in Google Analytics, you’ll be able to access better data about your store and make great decisions about how to optimize and […]
Are you wondering what the best customer retention strategies are for eCommerce stores? It’s easier to sell to your existing customers than it is to acquire new ones. However, many ecommerce businesses focus too much on acquiring new customers. Instead, it’s important to understand the importance of investing in marketing to existing customers and encouraging […]
Want to display more products in your WooCommerce store to boost awareness and sales? Displaying your most popular products on different pages and in different areas of your website is an awesome way to increase the exposure of those products to your shoppers and hopefully increase sales. There are a few really useful WooCommerce product […]
Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]
Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]
Do you want to boost organic traffic from your brand pages or category pages of your WooCommerce site? If you’re working on search engine optimization (SEO) strategies for your online store, then it’s important to properly optimized category pages. It can get you high rankings for the keywords you’re targeting and make it easier for […]
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