Leveraging AI in marketing analytics as a tool helps marketers uncover patterns, predict outcomes, and optimize campaigns with unprecedented speed and accuracy. If you’re not using AI to help you with your marketing data, you risk falling behind your competitors and missing out on massive growth opportunities for your business. In this comprehensive guide, I’ll […]
Introducing: MonsterInsights Now Tracks Pinterest PPC Ads
Did you know that over 400 million active users browse Pinterest monthly, actively seeking products to buy? Even more shocking – 89% of Pinterest users are in a buying mindset when using the platform. Here’s a scary thought: How much revenue are you leaving on the table by not properly tracking your Pinterest ad performance? […]
7 Critical Reasons to Avoid MonsterInsights Pro Nulled
Looking for a free version of MonsterInsights Pro? While the temptation to download a MonsterInsights Pro Nulled version might be strong, especially if you’re on a tight budget, I’ve seen firsthand how this decision can severely damage your website and business. As someone who’s helped numerous website owners recover from security breaches caused by nulled […]
The Ultimate B2B SEO Strategy: From Basics to Growth
B2B SEO is the secret weapon that separates thriving companies from those struggling to find qualified leads. When decision-makers search for solutions to their business problems, a strategic SEO approach ensures your company appears at exactly the right moment. Most B2B companies leave thousands of qualified leads on the table by overlooking the power of […]
How to Use Google Analytics Annotations in GA4 (+ WordPress)
Google Analytics annotations are back in GA4! This powerful feature helps you add context to your analytics data by marking important events directly on your reports. With annotations, you can easily track how website changes, marketing campaigns, and other activities impact your traffic and performance. I’m thrilled to share that Google has finally reintroduced this […]
What is PPC Marketing? Complete Guide for Beginners
Organic traffic can take a lot of time to build and be hard to get in general, especially with Google’s AI Overviews in the mix. While organic traffic doesn’t cost anything, you could be missing out on potential customers because your business isn’t showing up in organic results yet when they search online. Pay-per-click (PPC) […]
How to Set up Google Analytics QR Code Tracking
QR code tracking with Google Analytics lets you get a whole bunch of really helpful data about who’s scanning your codes and what they do afterward. Whether you’re putting QR codes on restaurant menus, event flyers, product packaging, or anywhere else, tracking helps you figure out if you’re getting the results you’re hoping for. In […]
SeedProd Review: The Best WordPress Landing Page & Website Builder
Creating beautiful, high-converting landing pages and entire websites without coding knowledge isn’t just convenient, it’s a competitive necessity for growing your business. The power to craft pixel-perfect designs that reflect your brand and convert visitors into customers can totally ramp up your success online. I’ve tested multiple WordPress page builders, and I’m convinced that SeedProd […]
AI Business Analytics: How to Turn Data Into Decisions
Looking at your Google Analytics dashboard can feel like a pretty burdensome chore 😩. All those charts, graphs, and numbers should tell you something important about your business, but many business owners get overwhelmed and frustrated with the complexity. I get it! It took me many months of using Google Analytics to be able to […]
Google Analytics eCommerce + Revenue Tracking Tutorial [WordPress]
Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]