Are you in an industry where you get a lot of phone calls from leads and customers? It’s important to set up phone call tracking in Google Analytics to monitor how many of your website visitors are tapping that click to call link. In this article, we’ll show you how to set up phone call […]
7 Website Traffic Checkers: How Much Traffic Does a Website Get?
Seeing how much traffic a website gets is essential for analyzing your competitors and creating a marketing strategy. As a digital marketing expert, I rely on website traffic checker tools to view website traffic data for any site, including competitors and my own. These 7 proven tools won’t give you exact visitor numbers, but they […]
How to See Google Analytics Referral Traffic Sources [2025]
Are you wondering how to find your Google Analytics referral traffic sources in GA4, so you can see where that referral traffic to your site is coming from? In your Google Analytics reports, you can find out who links to your site and which referral sources are the most valuable for your business. This is […]
Top 11 Important Google Analytics Metrics to Track in 2025
What are the most important Google Analytics metrics you can measure, and what can you use that data for? If you have a website, you’ve probably heard of Google Analytics. It’s a pretty standard tool that website owners use to see how many people are visiting their websites and what they’re doing while they’re there. […]
How to Find 404 Errors & Broken Links in Google Analytics 4
Visitors expect an excellent user experience when visiting a website, so the pages they want need to be available. Don’t let your site get bogged down with 404 errors and broken links! If you know how to find 404 errors in Google Analytics, you can make sure those errors aren’t affecting your site. In this […]
eCommerce Customer Journey Analytics: WordPress Guide
Do you know what your customers are doing on your website before they make a purchase? With eCommerce customer journey analytics on your WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, or Restrict Content Pro website, you can see how visitors are behaving before they get to their purchase. That way, you can check up on your […]
What Are Web Push Notifications? Beginner’s Guide
Are you looking for a low-cost, high value way to stay engaged with your audience? You’re in luck! Web push notifications are huge conversion drivers and are very affordable. Did you know that web push notification click-through rates and conversion rates are often higher than email newsletters? They’re so engaging! In this article, we’ll take […]
How to Track Downloads in Google Analytics + WordPress
Do you have downloadable assets like eBooks, PDFs, and whitepapers on your website? If so, you should set up download tracking in Google Analytics to better understand your audience and track conversions. When you set up file download tracking in GA4, you can see not only which of your files are being downloaded but also […]
A Complete Guide to GA4 Conversion Tracking for WordPress
Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]
8 Best Google Analytics Alternatives (2025)
Are you looking for the best Google Analytics alternatives to use for your website? With the rollout of Google Analytics 4, quite a few users are thinking about looking for Google Analytics alternatives to try instead of learning the new version. We’re not surprised – Google Analytics 4 can appear intimidating! Before we jump into […]