Customer Journey Analytics for WooCommerce: How-To Guide

eCommerce Customer Journey Analytics: WordPress Guide

Do you know what your customers are doing on your website before they make a purchase? With eCommerce customer journey analytics on your WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, or Restrict Content Pro website, you can see how visitors are behaving before they get to their purchase. That way, you can check up on your […]

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What are web push notifications? Beginner's Guide

What Are Web Push Notifications? Beginner’s Guide

Are you looking for a low-cost, high value way to stay engaged with your audience? You’re in luck! Web push notifications are huge conversion drivers and are very affordable. Did you know that web push notification click-through rates and conversion rates are often higher than email newsletters? They’re so engaging! In this article, we’ll take […]

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How to Track File Downloads in Google Analytics 4

How to Track Downloads in Google Analytics + WordPress

Do you have downloadable assets like eBooks, PDFs, and whitepapers on your website? If so, you should set up download tracking in Google Analytics to better understand your audience and track conversions. When you set up file download tracking in GA4, you can see not only which of your files are being downloaded but also […]

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Complete Guide to Google Analytics 4 Conversion Tracking

A Complete Guide to GA4 Conversion Tracking for WordPress

Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]

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Best Google Analytics Alternatives

8 Best Google Analytics Alternatives (2025)

Are you looking for the best Google Analytics alternatives to use for your website? With the rollout of Google Analytics 4, quite a few users are thinking about looking for Google Analytics alternatives to try instead of learning the new version. We’re not surprised – Google Analytics 4 can appear intimidating! Before we jump into […]

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Google Analytics 4 Landing Pages Report Guide

Google Analytics 4 Landing Pages: Reporting Guide

Whether you’ve just started your Google Analytics journey with Google Analytics 4 or you switched over from the previous version, you’ll find a helpful guide in this article about how to view your Google Analytics 4 landing pages report, and how to use it to improve your website. Then, if you’re a WordPress user, you’ll […]

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How to Track Landing Page Conversions in Google Analytics 4

How to Track Landing Page Conversion Rate in Google Analytics

Do you want to know if your landing page converts visitors into customers or subscribers on your website? To do that, you need to track landing page conversion rate with Google Analytics. Setting up landing page tracking will help you determine what changes need to be made to your landing pages to help them perform […]

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What is direct traffic in Google Analytics?

What is Direct Traffic in Google Analytics? (GA4 Updates)

Are you wondering what direct traffic in Google Analytics is? Where could that traffic actually be from? Google Analytics shows you traffic from multiple different mediums such as direct, organic search, paid search, referral, and social. While it’s easy to explain what the rest of those mediums are, direct is a little more of a […]

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