Are you wondering how to find your Google Analytics referral traffic in GA4, so you can see where that referral traffic to your site is coming from? In your Google Analytics reports, you can find out who links to your site and which referral sources are the most valuable for your business. In this article, […]
Top 11 Important Google Analytics Metrics to Track in 2025
What are the most important Google Analytics metrics you can measure, and what can you use that data for? If you have a website, you’ve probably heard of Google Analytics. It’s a pretty standard tool that website owners use to see how many people are visiting their websites and what they’re doing while they’re there. […]
How to Find 404 Errors & Broken Links in Google Analytics 4
Visitors expect an excellent user experience when visiting a website, so the pages they want need to be available. Don’t let your site get bogged down with 404 errors and broken links! If you know how to find 404 errors in Google Analytics, you can make sure those errors aren’t affecting your site. In this […]
eCommerce Customer Journey Analytics: WordPress Guide
Do you know what your customers are doing on your website before they make a purchase? With eCommerce customer journey analytics on your WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, or Restrict Content Pro website, you can see how visitors are behaving before they get to their purchase. That way, you can check up on your […]
What Are Web Push Notifications? Beginner’s Guide
Are you looking for a low-cost, high value way to stay engaged with your audience? You’re in luck! Web push notifications are huge conversion drivers and are very affordable. Did you know that web push notification click-through rates and conversion rates are often higher than email newsletters? They’re so engaging! In this article, we’ll take […]
How to Track Downloads in Google Analytics + WordPress
Do you have downloadable assets like eBooks, PDFs, and whitepapers on your website? If so, you should set up download tracking in Google Analytics to better understand your audience and track conversions. When you set up file download tracking in Google Analytics 4 and WordPress, you can see not only which of your files are […]
A Complete Guide to GA4 Conversion Tracking for WordPress
Want to set up GA4 conversion tracking on your WordPress website but don’t know where to start? Tracking conversions in Google Analytics is essential for determining how your website and marketing efforts are performing. Without that data, it’s difficult to make decisions that will improve your site and grow your business. So, in this article, […]
8 Best Google Analytics Alternatives (2025)
Are you looking for the best Google Analytics alternatives to use for your website? With the rollout of Google Analytics 4, quite a few users are thinking about looking for Google Analytics alternatives to try instead of learning the new version. We’re not surprised – Google Analytics 4 can appear intimidating! Before we jump into […]
Google Analytics 4 Landing Pages: Reporting Guide
Whether you’ve just started your Google Analytics journey with Google Analytics 4 or you switched over from the previous version, you’ll find a helpful guide in this article about how to view your Google Analytics 4 landing pages report, and how to use it to improve your website. Then, if you’re a WordPress user, you’ll […]
How to Track Landing Page Conversion Rate in Google Analytics
Do you want to know if your landing page converts visitors into customers or subscribers on your website? To do that, you need to track landing page conversion rate with Google Analytics. Setting up landing page tracking will help you determine what changes need to be made to your landing pages to help them perform […]