Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
Introducing a New Countries Report, New Custom Dimensions + More
We’re back with another update! This time, we’re rolling out a brand new report, new custom dimensions, and even a slick new feature to enter a custom Google Tag ID. Upgrade now to find a country + region drill-down report, new custom dimensions for Rank Math and SEOPress, and a way to enter your own […]
Search Console Insights: 6 Powerful Reports to Boost Your SEO
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, I wondered the same thing. I was pretty pumped about getting a new tool from Google—I’ll […]
How to Create a Content Strategy (Backed by Real Data)
Do you want to create content that resonates with your audience and drives real results, but you’re not quite sure where to start? Well, you’re not alone! Many content creators and marketers face this challenge. But guess what? There’s a not-so-secret weapon that can help you crush your content goals: a data-driven content strategy. Using […]
Marketing Seattle: A Small Business + MonsterInsights Case Study
As a leader in WordPress analytics, MonsterInsights is committed to helping small businesses, non-profits, and organizations make important business decisions backed up by real data. However, we understand that translating that raw data into actionable strategies can sometimes be challenging, especially if you’re not selling products online. So today, we’ll take a good look at […]
MonsterInsights 9.1: New Summary Report + Ads Tracking Upgrade
Welcome to MonsterInsights 9.1, the newest version of your favorite Google Analytics plugin! We packed multiple exciting upgrades into this newest release. The first thing you’ll notice is a brand new overview report section in your Reports dashboard that provides a quick glance at some of your top stats, such as your top post, all-time […]
How to Use the New Plot Rows Feature in Google Analytics 4
Google Analytics just introduced a new feature to make finding and understanding data a little bit easier for its users. With the new Plot Rows button, you can see your data in a more customized way without having to create a whole new custom report. Whether you’re looking at page views, traffic channels, demographics, campaigns, […]
Translating Data Into Action: A Travel Blog + MonsterInsights Case Study
Here at MonsterInsights, we’re all about providing businesses with the data-driven insights they need to grow. Many of our users, though, install our plugin and love the reports they get but have a harder time translating that data into actionable growth ideas. How exactly can you use the insights found in your MonsterInsights dashboard reports […]
How to Use Google Search Console for Keyword Research
Looking for some new ways to do your keyword research that’ll help you reach a wider audience? There’s a powerful, free tool you can use that you might not really have thought of as a keyword research tool before: Google Search Console. In this guide, I’ll show you how to use Google Search Console for […]
16 Content Marketing Metrics That Matter the Most
Are you wondering what content marketing metrics you should monitor to ensure your strategy is successful? Content marketing metrics are essential for understanding the impact of your content. Tracking these metrics helps you see what works, find ways to engage your audience better, and grow your business. In this article, we’ll cover 16 content marketing […]