Is your Google Analytics not working? Or does it seem like it’s not showing data correctly? Google Analytics 4 is a powerful tool that you can use to help understand your website visitors in a really amazing, deep way. You can find out what pages they’re looking at, how much time they’re spending on your […]
How to Add a Facebook Pixel to WordPress (Easiest Way)
Adding tracking pixels to your website can be confusing as heck. Where do they go? How do you access that file? You might even have to ask for help from a developer. If you’re running Meta (Facebook) ads, installing this tracking code is necessary for measuring conversions, building retargeting audiences, and optimizing your ad performance. […]
How to Do a Giveaway on TikTok in WordPress (Easily)
Do you want to learn how to do a giveaway on TikTok? Taking the social media world by storm, TikTok skyrocketed in popularity after its launch a few years ago. The platform now has more than 2 billion active users! Social media is a powerful tool, and business owners have quickly realized the benefits of […]
Announcing the New MonsterInsights PPC Ad Tracking Addon
The newest version of MonsterInsights is here, and it includes a new feature perfect for anyone who runs PPC (Pay Per Click) ads on Google, Bing, or Meta. If you’re running ads, you know it can be such a headache to add conversion tracking codes to your site in the right place to track conversions […]
5 Best Ways to Collect Emails + Email Collection Benefits
Looking to collect emails to grow your email marketing list? Running email collection campaigns is such an essential piece of online marketing. Creating email newsletters is one of the most effective ways to build stronger customer relationships, and grow your business revenue! In this article, we’ll first take a look at some reasons why you should […]
How to Build an Email List: 16 Highly Effective Ways
Wondering how to build an email list quickly? To run successful email marketing campaigns, you must have an email list that keeps growing. Even if you’ve got a big email list, it naturally shrinks by 20-30% every year. People on your list change their email addresses or they simply unsubscribe because they’re no longer engaged […]
13 Most Popular and Best WordPress Themes
Are you looking for a list of the best WordPress themes for your website? With thousands of options available, it can be tricky to pick the best theme for your unique site. Besides the thousands of options you’ll find, there are also themes that are super customizable, so you can create any type of website […]
Bounce Rate in Google Analytics 4: Complete Guide to Finding & Understanding Your Data
Website owners often feel frustrated when they can’t find their bounce rate data in Google Analytics 4 (GA4). Many users switched from Universal Analytics expecting to see the same familiar metrics, only to discover that bounce rate isn’t where it used to be. In GA4, bounce rate has been replaced by other engagement metrics. However, […]
Push Notification Marketing for WordPress: Quick-Start Guide
Thinking about trying push notification marketing as part of your marketing strategy, or already doing it and looking for more ideas? Push notification marketing is a pretty new strategy compared to other tried-and-true methods, but it’s very quickly becoming a really effective way to market new content, services, products, and more. In other words, you’re […]