How to Track Coupon Codes in Google Analytics (GA4 Tutorial)

How to Track Coupon Codes in Google Analytics (GA4 Tutorial)

Do you want to learn how to track coupon codes in Google Analytics for your eCommerce store? Coupon campaigns are an awesome marketing strategy for attracting new customers, engaging with your existing customers to increase repeat business, and turning on-the-fence shoppers into conversions. However, you need to use Google Analytics coupon tracking to know if […]

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Google Ads Retargeting Best Practices

Top 10 Google Ads Retargeting Best Practices

Want to set up Google Ads retargeting (or running retargeting ads already) and need to know how to optimize your campaigns? By following a few Google retargeting ads best practices, you can make sure that your ads are optimized and they’re the best use of your time and money. In this article, we’ll show you […]

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Microsite vs Landing Page: Which One Do You Need?

Microsite vs Landing Page: Which One Do You Need?

Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]

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Best Hotjar Alternatives for WordPress (Reviewed)

11 Best Hotjar Alternatives for WordPress (Reviewed)

Are you looking for Hotjar alternatives to use on your WordPress website? Hotjar helps you see how people interact with your site, collect customer feedback, and better connect the dots between What is happening on your site with Why it’s happening. This helps you investigate the customer journey, improve your site design, hone your content strategy, […]

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GA4, WordPress and MonsterInsights: Now What?

Are you a WordPress, MonsterInsights, and/or Google Analytics user wondering what changes are happening with GA4, and if you need to worry about them? Although there are a lot of changes happening with Google Analytics 4, MonsterInsights users can rest assured that they’re still getting all the data they need to grow their businesses, and […]

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Meta Facebook Ad Targeting Tips

9 Facebook Ad Targeting Tips to Skyrocket Your Conversions

Are you spending money on Meta (Facebook) Ads? If you are, it’s super important to try to maximize that spending to get more of the right kind of traffic and more conversions. You’ll want to look at some Facebook ad targeting tips — otherwise, you’re just throwing away that ad spend. Need help with optimizing […]

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Introducing MonsterInsights 8.16 – New User Journey Report

How are your users navigating your eCommerce site? What products are they looking at, and how are they eventually making a purchase? When you can see the paths your customers are taking through your website, you can better understand their wants and needs and ultimately serve them better! That means more sales and more revenue. […]

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Best Gallery Plugins for WordPress (Expert Pick)

12 Best Gallery Plugins for WordPress (Expert Pick)

Do you want to add a gallery to your website to display a stunning layout of images or videos? Luckily, it’s easy to do with the best gallery plugins for WordPress! When it comes to websites, images are a must, and WordPress photo gallery plugins offer a simple solution for organizing and presenting your photos, […]

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