Are you wondering which pages on your website get the most traffic or if people are actually viewing your latest blog posts and landing pages? I know that when I see the number of pageviews rise on my own blog, I feel pretty excited that people are enjoying my content. Pageviews really are one of […]
How to Use UTM Parameters in Google Ads (2025)
Are your Google Ads campaigns bringing in traffic, but you’re not sure which keywords or ad groups are actually driving conversions? Maybe you’re spending thousands on ads each month but can’t tell exactly where your marketing budget is making the biggest impact. If you’re nodding your head, you need to set up UTM parameters in […]
How to Track SEOPress Target Keywords in Google Analytics
Are you trying to get more insights from your site’s target keywords? If you’re using SEOPress on your WordPress site, there’s a powerful way to track your target keywords right in Google Analytics. Tracking your SEOPress target keywords in GA4 is a game-changer for understanding your content’s performance. You can see which keywords actually drive […]
How to Create a Data-Driven Marketing Strategy in 2025
Are you making marketing decisions based on gut feelings rather than actual data? If so, you might be missing out on major opportunities to grow your business and maximize your ROI with a data-driven marketing strategy. Data-driven marketing isn’t just a buzzword! It’s a proven approach that helps businesses make smarter decisions, improve customer experiences, […]
The Annual MonsterInsights Year in Review Report is Here! (Limited Time Only)
How did 2024 go for you and your business? How was your website traffic? If you’re a MonsterInsights user, there’s a super easy way to find out: the MonsterInsights Year in Review report is out now! This fun report is created using your 2024 website highlights, giving you a detailed overview of your stats for […]
How to Track Rank Math Focus Keywords in Google Analytics
Do you use Rank Math to handle the SEO on your WordPress site? Did you know that you can track your Rank Math focus keywords in Google Analytics? Tracking the focus keywords that you’re using in Rank Math can help you better understand what content is performing the best on your site, what topics your […]
eCommerce Digital Marketing Strategies, Tools, & Insights to Grow Your Store
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
Fixing (not set) in Google Analytics: Beginner-Friendly Guide
Google Analytics is one of the most powerful analytics tools out there—and it’s free! However, that doesn’t mean it’s perfect. It can be difficult sometimes to figure out what certain metrics mean, which settings you need to use, or how to set up custom reports, for example. One common head-scratcher is the (not set) that […]
How to Increase SEO Rankings Quickly
Are you struggling to boost your website’s search engine ranking and wondering how to increase SEO rankings in a way that actually works? Well, you’re not alone! It’s no surprise that everyone’s trying to boost their website SEO. In fact, according to a recent study by Backlinko, the first page of Google search results captures […]
10 Best Ways to Learn Google Analytics: Courses, Training, and More
Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]