As a business owner or marketer, understanding your website’s performance is absolutely crucial for making informed, data-driven decisions that drive real business growth. That’s where Google Analytics reports come in—they’re invaluable tools that give you a wealth of insights into your traffic, user behavior, and so much more. Now, with the latest version, Google Analytics […]
Paid Search Analytics Explained: How to Measure PPC Success
Are you running paid ads and wondering how exactly you can tell if they’re worth the cost? You know you’re getting clicks, but are they actually turning into customers? And, more importantly, how can you use that information to make your PPC ads perform even better? What you need here is paid search analytics! Paid […]
Google Analytics Tracking ID (Measurement ID): Complete Guide
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
User Behavior Analytics: Tools, Key Metrics & More
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
Introducing a New Countries Report, New Custom Dimensions + More
We’re back with another update! This time, we’re rolling out a brand new report, new custom dimensions, and even a slick new feature to enter a custom Google Tag ID. Upgrade now to find a country + region drill-down report, new custom dimensions for Rank Math and SEOPress, and a way to enter your own […]
Search Console Insights: 6 Powerful Reports to Boost Your SEO
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, I wondered the same thing. I was pretty pumped about getting a new tool from Google—I’ll […]
How to Create a Content Strategy (Backed by Real Data)
Do you want to create content that resonates with your audience and drives real results, but you’re not quite sure where to start? Well, you’re not alone! Many content creators and marketers face this challenge. But guess what? There’s a not-so-secret weapon that can help you crush your content goals: a data-driven content strategy. Using […]
Marketing Seattle: A Small Business + MonsterInsights Case Study
As a leader in WordPress analytics, MonsterInsights is committed to helping small businesses, non-profits, and organizations make important business decisions backed up by real data. However, we understand that translating that raw data into actionable strategies can sometimes be challenging, especially if you’re not selling products online. So today, we’ll take a good look at […]
MonsterInsights 9.1: New Summary Report + Ads Tracking Upgrade
Welcome to MonsterInsights 9.1, the newest version of your favorite Google Analytics plugin! We packed multiple exciting upgrades into this newest release. The first thing you’ll notice is a brand new overview report section in your Reports dashboard that provides a quick glance at some of your top stats, such as your top post, all-time […]
How to Use the New Plot Rows Feature in Google Analytics 4
Google Analytics just introduced a new feature to make finding and understanding data a little bit easier for its users. With the new Plot Rows button, you can see your data in a more customized way without having to create a whole new custom report. Whether you’re looking at page views, traffic channels, demographics, campaigns, […]