Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
Google Analytics is one of the most powerful analytics tools out there—and it’s free! However, that doesn’t mean it’s perfect. It can be difficult sometimes to figure out what certain metrics mean, which settings you need to use, or how to set up custom reports, for example. One common head-scratcher is the (not set) that […]
Are you struggling to boost your website’s search engine ranking and wondering how to increase SEO rankings in a way that actually works? Well, you’re not alone! It’s no surprise that everyone’s trying to boost their website SEO. In fact, according to a recent study by Backlinko, the first page of Google search results captures […]
Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]
As a business owner or marketer, understanding your website’s performance is absolutely crucial for making informed, data-driven decisions that drive real business growth. That’s where Google Analytics reports come in—they’re invaluable tools that give you a wealth of insights into your traffic, user behavior, and so much more. Now, with the latest version, Google Analytics […]
Are you running paid ads and wondering how exactly you can tell if they’re worth the cost? You know you’re getting clicks, but are they actually turning into customers? And, more importantly, how can you use that information to make your PPC ads perform even better? What you need here is paid search analytics! Paid […]
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
We’re back with another update! This time, we’re rolling out a brand new report, new custom dimensions, and even a slick new feature to enter a custom Google Tag ID. Upgrade now to find a country + region drill-down report, new custom dimensions for Rank Math and SEOPress, and a way to enter your own […]
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, I wondered the same thing. I was pretty pumped about getting a new tool from Google—I’ll […]
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