Are you looking to grow your business online and reach new customers? Using the right digital marketing tools can make a huge difference in achieving your marketing goals.
These tools can help you manage your campaigns, track progress, connect with potential customers, increase sales, and much more.
In this article, we’ll explore 26 of the best digital marketing tools to help you achieve big growth for your business. Whether you’re a beginner or looking to enhance your strategies, these tools will help you succeed online.
Let’s get straight into it!
Best Digital Marketing Tools for Big Growth
To achieve significant growth in digital marketing, you need the right tools to automate tasks, increase your reach, make more sales, and boost engagement with your audience.
The best digital marketing tools help you save time, make data-driven decisions, and connect with more people meaningfully. With the right tools, you can streamline your efforts and focus on what really matters—growing your business.
Let’s dive into some top digital marketing tools to help you with everything in the digital marketing space!
1. OptinMonster
First on our list is OptinMonster. This leading lead-generation tool will help you grow your email list, reduce cart abandonment, and improve your website’s conversion rate.
With its powerful features, you can create eye-catching lead capture forms and strategically place them on your site to engage visitors and turn them into subscribers or customers.
OptinMonster offers a variety of form types, including popups, floating bars, countdown timers, fullscreen overlays, and slide-ins. Its drag-and-drop builder and extensive template library make creating stunning forms in minutes easy.
OptinMonster integrates seamlessly with WordPress and other websites, eCommerce platforms, and email marketing services, making it a versatile tool for any business.
Get started with OptinMonster today!
2. All in One SEO (AIOSEO)
All in One SEO (AIOSEO) is the ultimate WordPress SEO plugin for optimizing your website’s SEO.
It offers comprehensive features that make SEO tasks quicker and easier for all website owners.
For example, it automatically generates XML sitemaps and submits them to search engines, ensuring your content is properly indexed.
The plugin gives each page a TruSEO score, allowing you to identify and fix potential issues quickly.
With features for optimizing meta titles, descriptions, and keywords and a robots.txt editor for managing site crawling, AIOSEO simplifies on-page SEO. Additionally, it supports local SEO and rich snippets, helping to boost your site’s visibility and traffic.
For those with eCommerce sites, AIOSEO optimizes your WooCommerce store, improving rankings for product pages and categories.
The plugin also integrates with Semrush, allowing you to find related keyphrases and easily add them to your content.
Get started with AIOSEO today!
3. Semrush
Semrush is a powerful SEO and marketing tool many professionals use for its comprehensive SEO features. It’s your go-to tool for keyword research, allowing you to discover the best keywords to boost your website’s visibility and drive more traffic.
Semrush also helps you analyze your competitors, giving you insights into their strategies and helping you improve your own site’s rankings.
Its WordPress SEO plugin, Writing Assistant, lets you optimize your content directly in your WordPress editor, ensuring it is SEO-friendly.
By using Semrush, you can attract your ideal audience, improve your search rankings, and ultimately grow your business.
Get started with Semrush today!
4. Google Search Console
Google Search Console is a completely free, must-have SEO tool for anyone looking to boost their website’s presence in Google.
It helps you understand how Google views your site and gives you insights into the performance of your pages in search results.
With Google Search Console, you can track your site’s search traffic, fix issues, and make your website more visible to potential customers.
By identifying keywords that drive traffic and monitoring how users interact with your site, you can make data-driven decisions to improve your SEO strategy and increase organic traffic.
Get started with Google Search Console today!
5. Jasper
Jasper, formerly known as Jarvis, is a powerful AI tool that helps small businesses create engaging and effective marketing content. It features over 50 templates for generating articles, social media posts, ads, landing page text, emails, video scripts, and artwork.
Jasper simplifies content creation, making it easier to produce high-quality, SEO-friendly material quickly.
Jasper also integrates seamlessly with tools like SurferSEO and Grammarly, offering a handy Chrome extension for easy access.
Whether you need compelling ad copy, email content, or landing page text, Jasper is a great choice for improving your marketing campaigns and growing your online presence.
Get started with Jasper today!
6. SurferSEO
SurferSEO is a fantastic tool for writing content that is easy to read and ranks high on search engines.
Pasting your text into the app gives you a content score, highlights the keywords you’ve used, and suggests additional ones to boost your ranking. It also provides an outline to structure your posts effectively.
Additionally, SurferSEO offers SEO audits with actionable steps to improve your content, a keyword research tool, and a page speed comparison to ensure your pages load quickly.
Using SurferSEO, you can create content that attracts more visitors and keeps them engaged, helping your business grow.
Get started with SurferSEO today!
7. Grammarly
Grammarly is an AI-powered writing assistant that helps you improve your writing by checking for grammar, spelling, and punctuation errors.
It’s a fantastic tool for ensuring your content is polished and professional, essential for keeping readers engaged and boosting your online presence.
The free version of Grammarly allows you to fix critical grammar, punctuation, and spelling errors.
For even more advanced features, the premium version offers improvements in sentence structure and style and includes a plagiarism detector that scans over 16 billion web pages to ensure your content is original.
Whether you’re writing blog posts, emails, or website copy, Grammarly is an invaluable tool for producing high-quality content.
Get started with Grammarly today!
8. Canva
Canva is a user-friendly graphic design tool for creating stunning visuals for your online presence. It offers an excellent free version and a pro version for more stock images and features.
It’s perfect for beginners and professionals, offering a drag-and-drop feature and many templates for social media posts, infographics, presentations, and more.
With Canva, you don’t need any design experience to create eye-catching graphics that enhance your brand and attract more visitors to your website.
Whether you’re creating promotional materials or content for social media, Canva makes it easy to produce professional-looking designs that can help grow your audience and improve your online presence.
9. WPForms
WPForms is the leading WordPress plugin for creating all kinds of forms that help you connect with your customers.
Whether you need a simple contact form or more advanced options like order forms, payment forms, donation forms, surveys, or polls, WPForms has you covered.
With WPForms, you can build forms without coding knowledge, thanks to its intuitive drag-and-drop form builder and pre-built templates. This makes creating and customizing forms to meet your needs quick and easy.
WPForms helps you engage with your audience by making it simple for them to contact you, sign up, place orders, or provide feedback.
Get started with WPForms today!
10. SeedProd
SeedProd is a top-notch website builder that allows you to create stunning landing pages quickly and easily.
You can choose from a wide range of templates and customize them to suit your needs, ensuring that your landing pages look exactly how you want them to.
One of SeedProd’s standout features is the ability to live preview your pages on both desktop and mobile before publishing. This ensures that your pages are mobile-responsive and optimized for fast loading speeds, providing a better experience for your visitors.
In addition to landing pages, SeedProd offers pre-built coming soon and maintenance mode pages, spam protection, revision history, and dark mode. It also provides access controls and over 2 million free stock photos, helping you create eye-catching and effective landing pages.
Get started with SeedProd today!
11. Hotjar
Hotjar is an all-in-one analytics and conversion optimization tool that provides valuable insights into how visitors use your website.
It combines several powerful apps into one easy-to-use platform, including heatmaps, session recordings, conversion funnels, form analytics, polls, and surveys.
Hotjar’s heatmaps show you where visitors click, tap, scroll, and move their mouse, giving you a clear picture of what attracts their attention. Session recordings let you watch real user interactions to see where they get stuck or leave your site.
With conversion funnels, you can track the user journey and identify points where visitors drop off, helping you to make improvements that boost conversions.
Using Hotjar, you can better understand your audience, improve user experience, and increase your conversion rates. It’s an excellent tool for optimizing your website and growing your business.
Get started with Hotjar today!
12. Thrive Optimize
Thrive Optimize is a powerful add-on for Thrive Architect that simplifies A/B testing of your WordPress pages.
You can create and manage tests directly in the editor without needing tracking scripts or custom code. With just a click, you can create variations of your pages to test different layouts, designs, and content.
Thrive Optimize allows you to set conversion goals, such as increasing revenue or driving traffic to specific pages. It monitors results, eliminates underperforming variations, and directs traffic to the winning version.
The tool provides detailed reports in your WordPress dashboard, helping you make data-driven decisions to optimize your site.
Get started with Thrive Optimize today!
13. Hootsuite
Hootsuite is the ultimate social media management tool, perfect for users of all levels.
It offers an easy-to-use interface to monitor and manage all your social media profiles from a single dashboard. This makes it simple to keep track of updates, comments, and tweets across multiple platforms.
Hootsuite also allows you to add team members, enabling collaborative management of your social media accounts. The tool includes built-in link shortening and comprehensive analytics to help you effectively see your social media performance.
With Hootsuite, you can streamline your social media strategy and boost your online presence.
Get started with Hootsuite today!
14. Smash Balloon
Speaking of social media, Smash Balloon is the leading social media feeds plugin for WordPress.
It makes displaying social content on your site easy and allows you to create unlimited, customizable social feeds that look great on any device.
With Smash Balloon, you can display Facebook posts, Instagram photos, TikTok videos, Twitter tweets, YouTube videos, and reviews from sites like Google and Yelp. The Social Wall feature lets you combine content from various platforms into a single, engaging display.
Smash Balloon keeps your website dynamic and connected to your social media effortlessly.
Get started with Smash Balloon today!
15. Upfluence
Upfluence is a leading influencer marketing platform designed to help businesses connect with the right influencers to grow their brand and reach new audiences.
It offers a vast database of influencers across various social media channels, allowing you to search for the best fit for your marketing campaigns based on audience demographics and engagement levels.
With Upfluence, you can manage influencer relationships, track campaign performance, and measure your return on investment from a single, intuitive dashboard.
This tool simplifies influencer collaboration and helps you amplify your brand’s presence.
Get started with Upfluence today!
16. Brevo (Sendinblue)
Brevo, previously known as Sendinblue, is a leading marketing automation platform ideal for businesses of all sizes.
It offers a range of tools, such as email and SMS marketing, live chat, and CRM automation, all within a user-friendly interface.
Brevo allows you to automate tasks such as sending messages and updating data, saving time and enhancing marketing efficiency.
It provides valuable insights into customer journeys, helping you create personalized experiences and grow your business.
17. Drip
Drip is a powerful marketing automation tool designed for eCommerce businesses, helping you grow your online store and increase sales.
It offers CRM automation, customer journey segmentation, and automated communication tools to create personalized marketing strategies.
Drip is perfect for eCommerce websites but also benefits small businesses and websites with its easy-to-use email automation features.
It helps scale your eCommerce store by automating tasks like sending transactional emails, managing leads, and creating complex drip campaigns.
Drip supports A/B testing and integrates seamlessly with platforms like WooCommerce, Shopify, and various third-party tools.
18. WP Mail SMTP
Now that we’re talking email marketing, you want to ensure your emails reach your subscribers’ inboxes reliably. WP Mail SMTP is a crucial tool for this.
Often, emails sent from WordPress sites fail to get delivered due to improper configuration by hosting services. This can lead to important emails not being received.
WP Mail SMTP solves this problem by configuring your WordPress site to use proper SMTP settings, which enhances email deliverability and ensures your messages reach the desired end destination.
It’s an essential plugin for any WordPress site, available in free and paid versions.
Get started with WP Mail SMTP today!
19. Google Analytics
Google Analytics is essential for anyone looking to understand and grow their online presence.
It provides detailed insights into your website traffic, including where visitors come from, how they interact with your site, and which pages are the most popular.
With Google Analytics, you can track key metrics such as user demographics, behavior, and conversion rates.
This powerful tool helps you identify what works well and needs improvement, enabling you to make data-driven decisions to enhance your website’s performance.
Get started with Google Analytics today!
20. MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. It offers a perfect blend of user-friendliness and powerful features. It allows you to add Google Analytics tracking to your site without coding, making it ideal for beginners.
Once installed, MonsterInsights provides comprehensive reports in your WordPress dashboard. It displays key metrics like top traffic sources, top-ranking articles, and user behavior insights.
With MonsterInsights, you can easily set up advanced tracking for various activities, such as eCommerce performance, link clicks, author activity, and affiliate tracking.
MonsterInsights streamlines Google Analytics, allowing you to track the activities most crucial to your business with just a few clicks.
Get started with MonsterInsights today!
21. UserFeedback
As a digital marketer, you always want to stay in touch with your customers. UserFeedback is a top-notch tool for collecting customer feedback on your WordPress site.
It allows you to create customized surveys, from quick rating questions to detailed ones with conditional logic, and displays them in a one-question-at-a-time format to increase engagement.
It offers pre-built templates for easy setup and integrates with MonsterInsights and Google Analytics for comprehensive reporting.
This digital marketing tool helps you gather valuable insights to boost customer engagement and grow your business. Key features include unlimited surveys, various question types, smart targeting, and the ability to schedule surveys.
Get started with UserFeedback today!
22. AffiliateWP
AffiliateWP is the top choice for creating a powerful affiliate program on your WordPress website.
It allows you to easily set up a referral program, enabling others to promote your products in exchange for a commission. This is a highly effective way to boost your sales and reach a broader audience.
With AffiliateWP, you can track your affiliates’ performance, including clicks and sales, and manage their payments efficiently. It also lets you use your own banners and links, ensuring consistency with your brand.
AffiliateWP integrates seamlessly with popular eCommerce plugins like MemberPress and WooCommerce, making it a versatile tool for business growth.
Get started with AffiliateWP today!
23. TrustPulse
TrustPulse is a powerful social proof plugin for WordPress that helps increase trust in your business and boost your website’s conversion rates.
It leverages the power of social proof by displaying real-time notifications of customer activity, such as recent purchases or sign-ups, creating a sense of urgency and FOMO (fear of missing out) among visitors.
The plugin is easy to integrate into your WordPress site and is especially beneficial for eCommerce sites. It’s an essential tool for enhancing credibility and driving more conversions.
TrustPulse effectively shows potential customers that others are actively engaging with your site, encouraging them to do the same.
Get started with TrustPulse today!
24. PushEngage
PushEngage is the leading push notifications WordPress plugin. It is designed to increase engagement and boost sales by sending targeted messages directly to your audience’s desktops and laptops.
It’s perfect for various websites, from eCommerce stores to blogs.
For eCommerce, PushEngage can send cart abandonment reminders, inventory updates, and price drop alerts to help convert visitors into customers.
Bloggers can use it to notify subscribers about new posts automatically.
The plugin also supports features like Drip campaigns, A/B testing, automatic opt-ins, and custom opt-in triggers.
PushEngage integrates smoothly with platforms like WordPress, Shopify, and Bigcommerce, ensuring your data remains private and secure.
Get started with PushEngage today!
25. Uncanny Automator
Uncanny Automator is the best automation plugin for WordPress. It is designed to connect and automate various processes and plugins without any coding.
With Uncanny Automator, you can connect over 150 plugins and tools, such as Easy Digital Downloads, WPForms, and MemberPress.
It offers numerous triggers and actions, allowing you to create custom automation for various tasks, including posting new blog posts to social media or sending notifications to Slack when a form is submitted.
The plugin’s free version provides a wide range of features and is easy to use, making it accessible even for those without technical expertise.
Uncanny Automator simplifies your workflow and saves time, helping your WordPress site run more smoothly.
Get started with Uncanny Automator today!
26. HubSpot
HubSpot is a comprehensive customer relationship management (CRM) tool that enhances your website’s marketing, sales, and customer service functionalities.
You can manage these features directly from your WordPress dashboard with the free HubSpot WordPress plugin.
HubSpot allows you to create forms and popups using a drag-and-drop builder. You can also add live chat and chatbots to engage visitors more effectively. All interactions are saved to the HubSpot CRM, providing a complete view of customer communications.
You can also send personalized and automated emails using HubSpot’s easy-to-use email builder and access detailed analytics to track engagement on your website and email campaigns.
HubSpot integrates seamlessly with other WordPress plugins like WPForms and OptinMonster, making it a powerful tool for growing your business.
Get started with HubSpot today!
That wraps up our list of the best tools for digital marketing.
We hope you liked this article and found it helpful in growing your online success. Maybe you’d also like to read:
- 25 Crucial eCommerce Growth Strategies for 2024
- 7 Best Google Analytics Reports for Business Growth
- 15 Best Marketing Automation Tools to Grow Your Business (2024)
- 5 eCommerce Email Marketing Best Practices to Grow Sales
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