Customize Google Analytics for Better Performance

Tweak advanced Google Analytics settings for busy or complex websites, no coding needed.

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Locally host gtag.js

Host the Google Analytics script on your own domain. This has several key benefits, such as faster page loading, increased web vital scores, and the ability to bypass ad blockers to improve tracking accuracy. Best of all, MonsterInsights will automatically update the latest version of the script and push it to your website, so your site will always have the latest new features from Google Analytics.

Customize Google Analytics Sample Rates

If your site is particularly popular or busy, you might need to throttle how many hits you are sending to Universal Analytics Properties in Google Analytics. MonsterInsights make it easy to change your overall sample rate and customize your site speed sample rates, with no coding needed.

Wonderful help I'm a novice

"I can figure out some things but for whatever reasons Google Analytics was not reading my website. I spent 3 hours trying on my own. The kind support people at MonsterInsights were very patient AND effective. Problem fixed!!"

- sbhilborn

BRILLIANT! Don't bother with the others

"Has to be the best investment I've made for WP BEATS THE OTHER PLUGINS HANDS-DOWN. I tried several others and MonsterInsights Pro is simply brilliant"

- jeanedwa

Love MonsterInsights

"It does exactly what it is supposed to do, does it very well, and makes it effortless for me to track everything I need on my sites"

- formerfatguy

MonsterInsights is the #1 WordPress Analytics Plugin

See why over 3,000,000+ websites use MonsterInsights

  • WP Analytics Dashboard

    Easily see the stats and reports that matter right inside your WordPress dashboard.

  • EU Compliance (GDPR)

    Assist with Google Analytics compliance for GDPR and other privacy regulations like CCPA, PIPEDA and PECR.

  • 1-Click eCommerce

    Instantly gain detailed store performance with WooCommerce, Easy Digital Downloads, MemberPress and more.

  • Page Level Analytics

    Analyze every page on your website so that you can optimize your user experience.

  • Powerful Tracking

    Unleash the full power of Google Analytics by tracking user engagement and activity.

  • Custom Dimensions

    View your data in a whole new way by tracking users, authors, SEO keywords, and much more.

  • Performance & Optimization

    Monitor Web Vitals and automatically configure Google Analytics for optimal site performance.

Frequently Asked Questions

Why would I need to change or adjust Google Analytics sample rate?

If your website is popular, you might run out of daily hits to Google Analytics on Universal Analytics (v3) properties. Adjusting your sample rate can help ensure tracking works throughout the day to provide accurate sampling and reporting.

Does MonsterInsights Performance work with Google Analytics 4?

Yes, the MonsterInsights Performance addon works with both Universal Analytics (UA/v3) and Google Analytics 4 (App + Web).

MonsterInsights is the Easiest and Most Powerful Analytics Plugin For WordPress

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