See exactly what's working on your WordPress site without the guesswork.
MonsterInsights connects your site to Google Analytics and surfaces your most important data directly inside WordPress so you can make smarter decisions and grow faster, starting today.
The Essentials
Everything a WordPress site needs from day one. Set up in minutes, no developer required.
Google Analytics Tracking
Connect your WordPress site to Google Analytics in 4 minutes. No coding, no configuration headaches. Just accurate data from day one.
EU Compliance
Automatically align your analytics setup with GDPR, CCPA, PECR, PIPEDA, and other major privacy regulations - so you stay compliant without slowing down your site.
Privacy Guard
Automatically detect and strip Personally Identifiable Information (PII) before it reaches Google Analytics, keeping your users protected and your site compliant with no manual setup required.
Analytics Overview Report
Get a clear, at-a-glance view of your most important Google Analytics metrics right inside your WordPress dashboard. No need to log into GA4 to find out how your site is performing.
Customizable Dashboard Widget
Pin the stats that matter most to your WordPress home screen. Customize your dashboard widget to surface the numbers you check every day - sessions, pageviews, top content, and more.
Real Time Report
See who's on your site right now, which pages they're viewing, and where they came from, all in real time, directly inside WordPress.
Email Summaries
Stay on top of your site's performance without logging in anywhere. Get a weekly analytics summary with your most important metrics delivered straight to your inbox.
Site Speed Report
A slow site costs you traffic and conversions. MonsterInsights tracks your performance metrics so you can see what's slowing you down and measure improvement over time.
Page Insights
Check the analytics for any post or page without leaving the editor. See pageviews, time on page, and performance data right where you write.
Social Media Report
See the ROI of every social platform without leaving WordPress. Track sessions, engagement, and revenue in one clean Social Media Report - everything you need to understand how your social efforts are performing.
AI-Powered Analytics
MonsterInsights brings AI directly into your analytics, answering your questions, surfacing insights you didn't know to look for, and tracking the newest source of traffic on the web.
AI Traffic
AI platforms are sending real traffic to your site - now you can track it. See sessions, pageviews, purchases, and revenue from ChatGPT, Claude, Gemini, Poe, and more, and identify which AI sources bring your highest-value visitors.
Conversations AI
Ask your analytics anything and get a real answer. Conversations AI lets you chat with your data the way you would with an analyst. Type a question, get a clear response with charts included, right inside WordPress. No exports, no digging, no waiting.
AI Insights
Get proactive, AI-generated observations about your traffic, conversions, and content performance - delivered to your dashboard without you having to ask.
Built for Your Type of Site
Whether you run a blog, an online store, or a service business, MonsterInsights gives you the data that matters most for the way you work.
Know which content drives traffic, rankings, and loyal readers and create more of it.
Headline Analyzer
Write stronger headlines before you hit publish. MonsterInsights scores your headlines for SEO, readability, and engagement directly inside the Gutenberg editor so you can optimize in the moment, not after the fact.
Search Console Report
Your Search Console data, now beautiful and interactive. Track your Google rankings, impressions, clicks, average position, and CTR in a fully redesigned WordPress dashboard. See exactly which keywords are sending traffic - and which aren't.
SEO Score Tracking
See the SEO score Yoast, AIOSEO, or SEOPress assigns to each post alongside your real traffic data. Connect how well-optimized your content is to how it actually performs and find out what good SEO really moves the needle on.
Focus Keyword Tracking
See which focus keywords from Yoast, AIOSEO, SEOPress or Rank Math are actually bringing readers to your site, pulled straight from Google Analytics into your WordPress dashboard.
Author Tracking
See exactly which writers on your team are driving the most traffic, sessions, and reader engagement. Use real data to recognize your best contributors and guide content investment.
Published Time Tracking
Stop guessing about the best time to publish. MonsterInsights analyzes your traffic patterns to show you when your audience is most active - so you can time your posts for maximum reach.
Category & Tag Tracking
Find out which content topics attract the most readers. Analyze traffic by WordPress categories and tags to double down on what your audience actually wants.
Post Type Tracking
Get traffic data broken down by custom post types - useful for sites with multiple content types like tutorials, reviews, news, or resources.
Publisher Report
One report that brings together your top content, traffic trends, and affiliate link performance, built specifically for publishers who need a clear picture of how their site is growing.
Popular Posts
Automatically surface your best-performing content anywhere on your site. Use data-driven popular post blocks, widgets, or shortcodes to keep readers engaged and reduce bounce rate.
Track every dollar, understand every buyer, and grow your store with data you can actually act on.
eCommerce Tracking
Set up complete revenue tracking for your WordPress store in a single click - no custom code, no developer required. Works automatically with WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and Restrict Content Pro.
eCommerce Report
See revenue, conversion rate, average order value, top-selling products, add-to-cart actions, new customers, and more - all in one clean WordPress report. Everything you need to understand how your store is performing, no spreadsheets required.
Cart Abandonment
See exactly which products are being abandoned, how much revenue is slipping away, and where in your checkout funnel visitors are dropping off. Identify problem products and fix conversion leaks before they add up.
Refunds
See which products are being refunded the most and how often. Use refund data to spot product issues early and protect your store's bottom line.
Coupons
See exactly which coupons and discounts are being used on your site. Understand what's driving purchases and measure the real impact of your promotions.
User Journeys
See the exact path each customer took through your site before they made a purchase - every page visited, every minute spent. Understand what content converts and optimize the path to checkout.
Popular Products
Showcase your top-selling products automatically using real sales data. Fully customizable blocks and widgets let you display best sellers anywhere on your site without touching any code.
Orders by Location & Time
Go deeper into your store's performance with more reports: Orders by Location, Spend by Day, Spend by Hour, and Refunds by Location, all inside your WordPress dashboard.
UserID Tracking
Connect individual analytics sessions to specific logged-in customers in GA4. Get a deeper view of how your best buyers behave and use that insight to bring them back.
Audience Demographic Report
Learn who your buyers really are. MonsterInsights surfaces age, gender, and interest data from Google Analytics so you can sharpen your targeting and write copy that actually resonates.
Understand where your leads come from, which pages convert, and what's getting in the way.
Forms Tracking
Find out which forms are converting visitors into leads and which ones are getting abandoned. MonsterInsights tracks form submissions automatically across every major WordPress form plugin with no setup required.
Forms Report
See sessions, pageviews, impressions, and completions for every form in one clean report. Break results down by traffic source or individual campaign so you always know exactly what's driving conversions.
Enhanced Link Attribution
Know exactly which buttons and calls to action on a given page are actually getting clicked, not just that a link was clicked, but which specific one. Stop guessing whether your CTAs are working.
Scroll Tracking
See how far down each page visitors actually read before they leave. Find out exactly where you're losing people and use that data to rewrite, restructure, or reposition your most important content.
Telephone & Email Link Tracking
Every tap on a phone number or email address is a lead signal. MonsterInsights automatically detects and tracks tel: and mailto: link clicks so you never miss a conversion you're already getting.
Outbound Link Tracking
See every click that takes a visitor off your site. Identify which external links are getting the most attention and use that data to spot partnership opportunities and refine your content strategy.
Audience Demographic Report
Understand exactly who's visiting your site - their age, gender, and interests - so you can tailor your messaging and offers to the right audience.
Ads & Campaign Tracking
Connect your ad spend to real results. Set up conversion tracking for every major ad platform. No developer, no tag manager, no code.
Google Ads Tracking
Set up your Google Ads conversion pixel directly inside MonsterInsights - no Google Tag Manager, no custom code required. Start measuring which campaigns, ad groups, and keywords are driving real conversions on your site.
Launch Google Ads
Launch and manage Google Performance Max campaigns right from your WordPress dashboard, no switching tabs required. Get your ads live faster and drive more traffic and sales.
Microsoft Ads Tracking
Configure your Microsoft Advertising UET conversion pixel in minutes. Track Bing Ads performance and connect your ad spend to on-site actions - all without touching your theme files.
Meta (Facebook) Ads Tracking
Track your Facebook campaign performance right from your WordPress dashboard. MonsterInsights handles the Meta pixel setup so you can see which ads are driving traffic and conversions.
LinkedIn Ads Tracking
Add your LinkedIn pixel and conversion ID directly to WordPress through the MonsterInsights PPC Ads Tracking Addon. No code required. Skip the manual setup and get your campaigns tracking in minutes.
Pinterest Ads Tracking
Install your Pinterest tag and conversion ID inside WordPress without touching a single line of code. The MonsterInsights PPC Ads Tracking Addon handles the setup so you can focus on running your campaigns.
TikTok Ads Tracking
Add your TikTok pixel and conversion ID directly inside WordPress - no developer needed. The MonsterInsights PPC Ads Tracking Addon makes setup straightforward and code-free.
Snapchat Ads Tracking
Set up your Snapchat pixel and conversion ID inside WordPress in minutes, without writing any code. Powered by the MonsterInsights PPC Ads Tracking Addon.
UTM Builder
Build properly formatted UTM tracking URLs for any campaign, right inside MonsterInsights. Make sure every email, social post, and ad you send is tracked accurately in Google Analytics without manual URL building.
Track Every Interaction
Go beyond pageviews. Capture what your visitors actually do: every click, scroll, download, and video play, without writing a single line of code.
Outbound Link Tracking
See every click that sends a visitor off your site, in real time. Identify your most-clicked external links, uncover partnership opportunities, and understand how people navigate away from your content.
Affiliate Link Tracking
Get accurate data on every affiliate link click, automatically. MonsterInsights tracks your affiliate links in GA4 without any manual tagging, so you always know which links are driving revenue.
File Download Tracking
Know which PDFs, guides, templates, and resources get downloaded the most. Use that data to understand what your audience values and create more of it.
Video & Media Tracking
Automatically track play rates, pause events, and completion rates for every YouTube, Vimeo, and HTML5 video on your site. Find out which videos hold attention and which ones you should rethink.
Media Report
See all your video engagement data in one dedicated report - views, play rates, and completion metrics for every embedded video on your site.
Scroll Tracking
Enable scroll-depth tracking with one click and see exactly how far down your pages visitors read before leaving. Pinpoint where you're losing readers and fix it.
Telephone & Email Link Tracking
Capture every phone number tap and email link click automatically. No setup required. MonsterInsights detects tel: and mailto: links and logs them as conversion events.
Custom Event Tracking
Set up event tracking for any interaction on your site - button clicks, form interactions, custom triggers - without writing any JavaScript. Define your events inside MonsterInsights and let it handle the rest.
Logged-In User Tracking
Keep your analytics clean. MonsterInsights lets you separate team member sessions and logged-in user activity from real visitor data, so your numbers accurately reflect your actual audience.
UserID Tracking
Associate analytics sessions with specific logged-in users in GA4. Gain a deeper understanding of how individual customers or members interact with your site over time.
Advanced Reports & Controls
For teams and power users who want to go deeper. More granular data, better reporting controls, and insights that drive real decisions.
Custom Dimensions Report
Go beyond standard traffic data. Analyze your sessions broken down by author, publish date, category, tag, and focus keyword - all in one unified report that gives you a clearer picture of what's actually working.
Individual Post & Page Report
See detailed analytics for any post or page directly in the WordPress editor. Check pageviews, time on page, and performance trends without switching tabs or logging into GA4.
Site Notes
Log product launches, ad campaigns, content updates, or any marketing activity directly in MonsterInsights, then see the before-and-after impact on your traffic. Stop wondering what caused that spike (or that drop).
Customizable Date Ranges
Run any report across any time period. Choose from preset ranges or set fully custom start and end dates to analyze the exact window that matters for your goals.
PDF Exports
Export polished, shareable analytics reports as PDFs. Great for agency client reporting, internal stakeholder presentations, or simply keeping a record of your site's growth over time.
Access Control
Control who on your team can see what. Restrict access to specific reports by WordPress user role so the right people see the right data and nothing else.
Tweak Performance Settings
Fine-tune how MonsterInsights collects and processes data. Adjust sampling rates, host your analytics script locally for better performance, and configure advanced settings to match your site's specific needs.
User Journeys
See the complete path each customer took before converting - every page they visited, how long they spent, and what led them to take action. Use this to optimize your content funnel and remove friction from the buying process.
Audience Demographic Report
Understand who's visiting your site at a deeper level. Age ranges, gender breakdowns, and interest categories from Google Analytics - all surfaced in a clean MonsterInsights report so you can make more informed content and marketing decisions.
Country and Region Report
See where your visitors are coming from, broken down by country and region. Use geographic data to sharpen your content strategy and understand which markets are driving your most valuable traffic.
Exceptions Report
Never be the last to know when something goes wrong. Get instant email alerts and dashboard notifications the moment MonsterInsights detects an unusual traffic drop, spike, or conversion dip so you can act before it costs you.
Integrations
MonsterInsights works seamlessly with the tools already powering your WordPress site. One-click setup for all major plugins. No code, no custom configuration.
eCommerce
Complete analytics for every major WordPress eCommerce platform. Track revenue, conversions, and customer behavior automatically.
WooCommerce
One-click connection to WooCommerce gives you a full eCommerce analytics dashboard - revenue, top products, conversion rate, and more - with zero custom code.
Easy Digital Downloads
Get complete analytics for your Easy Digital Downloads store. Track sales, revenue, and product performance automatically from the moment you connect.
MemberPress
Track membership sales, revenue, and conversion data from MemberPress with a single click. See exactly how your membership business is growing.
LifterLMS
Connect MonsterInsights to LifterLMS and start tracking course sales and revenue automatically. No manual setup required.
GiveWP
Track donation revenue and campaign performance from GiveWP directly in your MonsterInsights eCommerce reports.
Restrict Content Pro
Monitor membership revenue and subscriber analytics for Restrict Content Pro with full eCommerce tracking built in.
Forms
Track form submissions, conversion rates, and abandonment data across every major WordPress form plugin, automatically.
All WordPress Form Plugins
MonsterInsights supports form tracking across all major WordPress form builders, including Elementor and Divi forms, with no manual event setup.
WPForms
Advanced form tracking for WPForms with full support for AMP and AJAX-powered forms. Track every submission without missing a conversion.
Formidable Forms
Enable conversion tracking for Formidable Forms in one click. See exactly which forms are turning visitors into leads.
Gravity Forms
Track Gravity Forms views and submissions inside MonsterInsights - no custom code or third-party setup required.
Ninja Forms
Full form tracking compatibility with Ninja Forms, including support for its unique JavaScript architecture that often breaks standard analytics integrations.
Contact Form 7
Native Contact Form 7 integration that works out of the box. No additional configuration needed to start tracking submissions.
Affiliate & Link Management
Automatically detect and track affiliate link clicks from your favorite link management plugins. No manual tagging required.
Short Links by Pretty Links
MonsterInsights automatically detects and tracks every Pretty Links affiliate click in GA4 so you always know which short links are performing.
ThirstyAffiliates
Every ThirstyAffiliates link click is tracked automatically. See which affiliate links drive the most engagement without any manual setup.
AffiliateWP
Track affiliate activity and attribute performance data from AffiliateWP directly inside your MonsterInsights analytics dashboard.
Privacy & Consent
MonsterInsights integrates automatically with all major consent management platforms so your analytics stay compliant as visitors opt in or out.
CookieBot
MonsterInsights automatically integrates with CookieBot, adjusting analytics tracking based on each visitor's consent status - with no manual configuration.
Cookie Notice
Full integration with Cookie Notice for EU cookie law compliance. MonsterInsights respects visitor consent choices automatically.
WPConsent
Connect MonsterInsights to WPConsent for GDPR-compliant cookie management. Consent changes are automatically reflected in how analytics data is collected.
Complianz
MonsterInsights automatically detects Complianz and adjusts tracking behavior based on your visitors' consent selections.
CookieYes
Full compatibility with CookieYes. MonsterInsights honors visitor consent preferences in real time, keeping your analytics data compliant.
Custom Privacy Regulation Solutions
Already using a custom consent solution? MonsterInsights is compatible with native Google Analytics opt-out APIs, giving you the flexibility to maintain compliance with your own privacy setup.
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