Open the Pages and screens report in Google Analytics and there is no bounce rate column in it. Check the other standard reports and it isn’t there either, which makes bounce rate look like something Google Analytics doesn’t measure. It does measure it. Bounce rate simply isn’t one of the columns those reports load by […]
You can work a target phrase into a post a dozen times and still watch the page turn up for something you never aimed at. That isn’t a volume problem. A page that repeats a phrase twenty times can sit on page four, while a page that names its subject cleanly in a few specific […]
A published post can carry the wrong byline for all sorts of ordinary reasons. A guest post gets filed under the admin account, a writer leaves the team, or one person starts a draft and someone else finishes it. The danger is a wrong byline sitting on a post that’s already ranking and pulling in […]
Have you ever searched for one of your own posts and found a title you never wrote? Google has been generating its own titles for search results since 2021. It substitutes yours when it reads your title as a poor match for the page. That substitution matters, because a searcher can decide from the title […]
Setting up user permissions in Google Analytics is one of those tasks that seems small until it isn’t. Give someone the wrong level of access and they can see far more than you meant to share. Some roles can also change how your data gets collected. The danger is how easily it happens. Someone asks […]
Dr. Bob Clarke writes every post on a blog that has been running since 2010, and it now has more than 400 articles. For the first few years, he didn’t look at the numbers on any of them. He looks now, and MonsterInsights is what helps him decide what to write next. This is part […]
Marking a link nofollow takes one click. Deciding whether it needs marking is the part that stalls people. Most of that hesitation comes from what the word suggests — that nofollow stops Google from following a link at all. It doesn’t. Nofollow is a signal you send Google, not a switch you flip. That distinction […]
Your products can show up on Google Shopping without you paying a cent for the click. Whether those free listings actually send anyone to your store is a separate question, and your Google Analytics 4 reports already have the answer. The answer sits in a channel called Organic Shopping, GA4’s label for visits that arrive […]
Google Analytics makes deleting things look reversible. There’s a trash can, a confirmation screen, and a grace period — all the reassurance of the recycle bin on your desktop. But that grace period runs out. When it does, every report, every conversion, and every year of historical data inside whatever you deleted goes with it. […]
Signing in to Google Analytics is usually four screens: your email, your password, a verification step, and you’re in. Those four screens are rarely the hard part. What shows up after them is. I’ve found that even experienced site owners stall right there. The sign-in works fine — their browser has quietly handed Google the […]
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